More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites. "There still is a large segment of the market that views programmatic as the remnant stuff," said VMM vp of product strategy Jim Caruso. "But it can be used as a holistic part of your strategy." Currently, real-time bidding programmatic rules the market, making up $9.25 billion out of the $10 billion industry. But, direct programmatic buying is taking over more of the space, growing 850 percent in 2014 to make up $800 million of the pie. One of the benefits of going programmatic is that publishers can access data that they wouldn't get via traditional ad buying, Caruso explained. VMM can combine its data with publisher first-party data to guarantee better hit rates for key audiences. Not only do people get the right ad at the right time, they see high impact creative that can be targeted across a media company's family of sites. "I think that everyone should move to automation because it's more efficient," Caruso said. Patric Dolan, evp and COO of the IAB, added that programmatic marketplaces aren't really about what type of ad content is being sold, but about the process. He isn't surprised by the growing number of media companies shifting to... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-24 00:00:00 UTC ]
A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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The massive success of Among Us changed the lives of the developers at Innersloth. Now, the team is paying that forward by helping to fund a bunch of other indie games under its new label Outersloth (perfect name, zero notes). Among the projects that Outersloth has backed so far are Mars First... Continue reading at Engadget
[ Engadget | 2024-06-07 22:40:10 UTC ]
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Report commissioned by HarperCollins shows that uptake in YA fiction in older readers is due to behavioural changes described as ‘emerging adulthood’ or delaying ‘adult’ lifeYoung adult fiction such as The Hunger Games, A Good Girl’s Guide to Murder and the Heartstopper graphic novels might be... Continue reading at The Guardian
[ The Guardian | 2024-04-30 11:59:14 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times
[ The New York Times | 2023-09-18 09:01:07 UTC ]
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There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian
[ The Guardian | 2023-04-24 12:51:58 UTC ]
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Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian
[ The Guardian | 2022-02-16 15:06:14 UTC ]
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The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian
[ The Guardian | 2021-09-03 08:00:22 UTC ]
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The Rona Jaffe Foundation has discontinued its annual Writers' Award program, which awarded six women writers in the early stages of their work with $30,000 grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-23 04:00:00 UTC ]
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Senior figures in the trade have said support for bookshops is a high priority in the coming year, while promising further steps to improve diversity across the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 04:59:16 UTC ]
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A growing number of publishers and prominent authors have added their voices of support for Booker Prize-shortlisted author Tsitsi Dangarembga, who was arrested in Harare in July. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 09:46:55 UTC ]
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In a stark sign that the U.S. is still in the early stages of the battle to contain the Covid-19 outbreak, the 2020 ALA Annual Conference & Exhibition, scheduled for June 25-30 in Chicago, has been canceled for the first time since the end of World War II. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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From New York City to Buffalo, booksellers said customers were undeterred thus far by the news that a growing number of New Yorkers had contracted the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
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Peak Media Properties, a new company owned by Terence O’Toole’s private investment vehicle Macanta Investments, LLC, launched on Monday to house 20 former F+W Media crafts, design and fine arts titles. F+W’s former Artist’s Network and Crafts communities, which includes Artists Magazine, The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-30 19:32:49 UTC ]
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Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot
[ Book Riot | 2019-07-02 18:58:30 UTC ]
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