More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites. "There still is a large segment of the market that views programmatic as the remnant stuff," said VMM vp of product strategy Jim Caruso. "But it can be used as a holistic part of your strategy." Currently, real-time bidding programmatic rules the market, making up $9.25 billion out of the $10 billion industry. But, direct programmatic buying is taking over more of the space, growing 850 percent in 2014 to make up $800 million of the pie. One of the benefits of going programmatic is that publishers can access data that they wouldn't get via traditional ad buying, Caruso explained. VMM can combine its data with publisher first-party data to guarantee better hit rates for key audiences. Not only do people get the right ad at the right time, they see high impact creative that can be targeted across a media company's family of sites. "I think that everyone should move to automation because it's more efficient," Caruso said. Patric Dolan, evp and COO of the IAB, added that programmatic marketplaces aren't really about what type of ad content is being sold, but about the process. He isn't surprised by the growing number of media companies shifting to... Continue reading at 'AdWeek'

[ AdWeek | 2014-12-24 00:00:00 UTC ]

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Peak Media Spins Off From F+W Bankruptcy

Peak Media Properties, a new company owned by Terence O’Toole’s private investment vehicle Macanta Investments, LLC, launched on Monday to house 20 former F+W Media crafts, design and fine arts titles. F+W’s former Artist’s Network and Crafts communities, which includes Artists Magazine, The... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-30 19:32:49 UTC ]
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Harry Potter Prequel Series Coming to Television

Warner Brothers is in the very early stages of developing a Harry Potter prequel television series. Find out what we know so far. Continue reading at Book Riot

[ Book Riot | 2019-07-02 18:58:30 UTC ]
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CI7: Bookselling Resurgence in the ‘Burgh

Pittsburgh, a city known for its three rivers, has been gaining recognition for its growing number of independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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UK to press for release of Reuters journalists jailed in Myanmar

Foreign secretary Jeremy Hunt says case of Wa Lone and Kyaw Soe Oo is a top priorityThe foreign secretary, Jeremy Hunt, has pledged to make the fight to release of two Reuters journalists imprisoned by the Burmese government a top priority for the coming year.Last week, Hunt met the human rights... Continue reading at The Guardian

[ The Guardian | 2018-12-21 00:00:00 UTC ]
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Richard Charkin: Don’ts for Publishers in 2019

Change 'may be neither necessary nor useful,' Richard Charkin says, in contemplating the coming year for publishing companies. Skip the strategy meeting. The post Richard Charkin: Don’ts for Publishers in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-12 00:00:00 UTC ]
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Celtic Spirituality Enjoys Another Renaissance

Three new books on Celtic spirituality publishing this fall are being aimed at a growing number of non-religious readers who are interested in alternative faiths. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
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Licensing Expo 2018: Publishers Look to Product Extensions to Attract More Readers

While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
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Most Booksellers Opt to Still Sell Díaz

Despite the allegations of harassment against Junot Díaz, most booksellers have opted to continuing selling his books, while acknowledging they are troubled by the growing number of authors who have been accused of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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Alexie Declines Literary Award; Paperback Release Postponed

Amid a growing number of allegations of sexual misconduct, Sherman Alexie has declined the 2018 ALA’s Andrew Carnegie Medal for Excellence in Nonfiction and asked Hachette Book Group to postpone release of the paperback edition of the book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-11 00:00:00 UTC ]
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European publishers’ pivot to video continues, albeit less aggressively

Digiday surveys of publisher executives found that nearly all are planning on producing more video in the coming year, but less than they initially expected. The post European publishers’ pivot to video continues, albeit less aggressively appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-08 00:00:00 UTC ]
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Wedding Old to New, in Family Life and Faith-Based Publishing

This coming year, religious publishers will offer some fresh, faith-oriented perspectives on the age-old questions of marriage and parenting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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In an Economic Crunch, South African Readers Turn to Used Book Stores

From the VOA: Amid tough economic times in South Africa, consumers are supporting a growing number of used book stores, avoiding new-book prices. The post In an Economic Crunch, South African Readers Turn to Used Book Stores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-07 00:00:00 UTC ]
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Justice served: comic creators announce Judge Dredd TV show

After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian

[ The Guardian | 2017-05-11 00:00:00 UTC ]
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New platform uses machine learning to find the next big thing in entertainment

Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews

[ Betanews | 2017-04-14 00:00:00 UTC ]
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Condé Nast Ditches the Title of 'Publisher' in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
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With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday

[ Digiday | 2017-01-27 00:00:00 UTC ]
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Justice a Hot Topic for Religion Publishers

Books on racism, immigration, and poverty feature prominently on religion publishers' lists in the coming year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Scaled back: Why publishers are rethinking their pursuit of huge numbers

Once upon a time, volume was the name of the game in digital publishing. But today, with many major publishers cranking out hundreds of stories daily, a growing number are going the other way, either abandoning the quick-hit content or de-emphasizing it, as display ad prices continue to decline... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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