At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-26 00:00:00 UTC ]
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Following a slew of press coverage and prize successes—including scooping last week’s Branford Boase Award—Pushkin Children’s Books is looking to grow its list. Continue reading at The Bookseller
[ The Bookseller | 2020-09-18 09:11:35 UTC ]
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Millennial writer Jill Filopovic marshals data to argue that boomers made the world worse. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 12:00:00 UTC ]
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After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:35:09 UTC ]
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The father-son relationship is more complex than ever. And talking about the difficult stuff needs to start sooner. Continue reading at The Washington Post
[ The Washington Post | 2020-06-18 12:00:00 UTC ]
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Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post
[ The Washington Post | 2020-06-15 08:18:15 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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Through SOMOS ABQ, Schroeder and others celebrate what makes Albuquerque a unique place. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-10 18:50:00 UTC ]
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While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
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News Corp is campaigning full-bore for the US president, with reports of a Wuhan lab ‘intelligence’ dossier being seeded across its empireIn liberal democracies, the integrity, impartiality and professionalism of intelligence agencies matters. That’s why it is essential that intelligence... Continue reading at The Guardian
[ The Guardian | 2020-05-08 03:41:08 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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Bertelsmann is aiming to be climate neutral by 2030, taking its share of responsibility in the battle against climate change and global warming. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 23:22:53 UTC ]
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The debut novel follows a child detective bent on tracking down a missing classmate. Continue reading at The Washington Post
[ The Washington Post | 2020-02-06 17:56:05 UTC ]
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In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Well, this was bound to happen eventually: “ok boomer” has found its way into a book title. Once a meme that momentarily distracted my generation from our murderous rampage against every pillar of American life, including movies, Applebee’s, mayonnaise, home ownership, and sex, the “ok boomer”... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-26 18:55:15 UTC ]
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Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 08:24:55 UTC ]
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Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
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