Why Purple Clover is aiming at an often-ignored cohort, Boomers

At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5 million fans by distributing its content where they are -- Facebook. It’s among a growing number of sites for boomers that reflect that this cohort has a long life ahead of it and money to spend. The post Why Purple Clover is aiming at an often-ignored cohort, Boomers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]
News tagged with: #growing number #opposite direction

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In ‘Such a Fun Age,’ Kiley Reid takes aim at race and class in America

In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post

[ The Washington Post | 2020-01-07 00:07:56 UTC ]
More news stories like this | News stories tagged with: #quarter-life crisis #fun age


‘Ok boomer’ goes from meme to book fodder, and a generation sighs.

Well, this was bound to happen eventually: “ok boomer” has found its way into a book title. Once a meme that momentarily distracted my generation from our murderous rampage against every pillar of American life, including movies, Applebee’s, mayonnaise, home ownership, and sex, the “ok boomer”... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-26 18:55:15 UTC ]
More news stories like this | News stories tagged with: #upcoming book #american life #book title


Virago aims for 'major reappraisal' of Ann Petry's work with 2020 reissues

Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work.  Continue reading at The Bookseller

[ The Bookseller | 2019-11-22 08:24:55 UTC ]
More news stories like this | News stories tagged with: #ann petry


Charles Schwab takes sharper aim at Robinhood as it pursues younger clients

Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
More news stories like this | News stories tagged with: #memoir


Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and... Continue reading at Advertising Age

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook #herbs—andworld peace #include dishes #dinner items #cultural heritage #great job #deborah vantrece #cooking shows #cookbook author #jet tila #kwame onwuachi #guerilla tacos #wes avila #anticipating launching #kish-kash menu


Review: Two pros aim to make reading fun for kids in 'How to Raise a Reader'

Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
More news stories like this | News stories tagged with: #children's book #making reading #love reading


To Restore Faith in Democracy, The Purple Project Calls on Magazines

The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
More news stories like this | News stories tagged with: #selling point


National Libraries Conference aims for 'continued survival' of service

A National Libraries Conference, due to take place later this month, aims to ensure the service’s “continued survival” in a digital age, organisers say. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 05:47:50 UTC ]
More news stories like this | News stories tagged with: #libraries #digital age


With Tasty as Centerpiece, BuzzFeed Aims for $260M in Branded Product Sales

BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this | News stories tagged with: #cookbook #found success


New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing

In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
More news stories like this | News stories tagged with: #self-publish #political books #self-publishing appeared


Amazon aims to challenge Google after acquiring Sizmek ad server

Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 15:26:13 UTC ]
More news stories like this | News stories tagged with: #holding companies #aggressive moves


Ted Adams to Launch Clover Press

IDW cofounders Ted Adams and Robbie Robbins are teaming up to launch Clover Press, a new publishing house that will release prose works, graphic novels, art books, and other works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #art books #graphic novels #publishing house


Facebook bans Israeli company it says aims to disrupt elections

Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC

[ CBC | 2019-05-16 19:23:51 UTC ]
More news stories like this | News stories tagged with: #spreading disinformation #accounts engaged #disrupting elections #israeli company #disrupt elections


Online bookseller aims to boost diverse children’s literature

A new online bookshop has launched to promote books, graphic novels and gifts that feature characters from under-represented backgrounds. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #under-represented backgrounds #feature characters #graphic novels #promote books


Ton-up A M Heath basks in purple patch

Celebrating its centenary this year, the literary agency is reaping the benefits of estates and ebooks, and blossoming with its small but powerful team of cross-genre agents. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency #purple patch


Thames & Hudson aims for the stars with Kellock's prize-winning debut

Thames & Hudson will publish the debut picture book, The Star in the Forest, by Glasgow-based author and illustrator Helen Kellock. Continue reading at The Bookseller

[ The Bookseller | 2018-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thames hudson #prize-winning debut


Tribune Publishing gets bids from McClatchy, AIM Media and Donerail

Investment firm Donerail Group and newspaper publishers McClatchy Co. and AIM Media have submitted bids for Tribune Publishing Co., according to people familiar with the matter. Tribune’s board is scheduled to meet early next week after bids for the assets came due Thursday, said the people, who... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #people familiar


'Plan S' Aims to Transform Scholarly Communication—Will Publishers Be Ready?

In connection with International Open Access Week, five quick takes to help publishers navigate an ambitious European plan to require open access by 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-25 00:00:00 UTC ]
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Canoe voyage from Hawaii to California aims to raise environmental awareness, connect with island culture

A double-hulled voyaging canoe crafted using an ancient design set sail from Hawaii on Saturday to raise awareness about an all-too-modern problem. As it travels from Honolulu to San Francisco, the Hikianalia, a contemporary take on a traditional Polynesian voyaging canoe, will traverse the vast... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise awareness #california aims


Dawson takes aim at fashion industry in next YA

Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller

[ The Bookseller | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meat market #fashion industry