Condé Nast has announced a big deal with Amazon that will let people buy and renew print and digital subscriptions to its magazines on the e-commerce giant. The new service, which Amazon is billing as the first of its kind with a publisher, also enables customers to get immediate access to their digital subscriptions on various devices including Amazon’s own Kindle Fire, the iPad, and Android tablets and phones. Not all brands will be immediately available although Condé Nast is kicking off the service with a handful of its titles that are the biggest in circulation or are digitally driven. They are Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired. The company’s other titles, which include The New Yorker, Allure and GQ, are expected to be brought on later in the year. The so-called “All-Access” plan speaks to the need for publishers to adapt as people are increasingly shifting their reading to digital formats and the increasing role of digital giants in delivering that content. At the same time, digital platforms have discovered the need for content; Amazon founder Jeff Bezos' purchase of The Washington Post invited speculation that Amazon would plug the newspaper's content into its reading devices. Magazines remain primarily a print proposition, though, and Condé Nast sees print as the primary beneficiary of the Amazon deal. As of the first half of this year, digital circulation made up just 3.3 percent of total circulation, according to the... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-20 00:00:00 UTC ]
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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The UK's biggest bookstore chain has announced that it will start selling Kindles alongside other digital services from Amazon. Waterstones stores will let Kindle owners digitally browse books in-store and link up with special offers, tying into the chain's plans for substantial renovations that... Continue reading at Engadget
[ Engadget | 2012-05-21 00:00:00 UTC ]
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