AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett. Armstrong called on the publishing community to band together to create standards around native advertising. If a company can't do it at scale, Armstrong said, "it's going to end up being too expensive to actually create native ads on all these different platforms, and that's going to even lean more heavily into programmatic, because it can be done at a high scale." In the long run, with online services becoming more global and attracting more users, small-figure native ad campaigns just won't make much sense, Armstrong added. "I think we can all help ourselves out by having native kind of connected together," he said. Armstrong's deputy, CEO of AOL Brand Group Susan Lyne, followed up to note that native is especially effective on mobile. Ads that fit into the user experience on mobile are a "much less intrusive way to engage with a consumer" than miniature banner ads or full-screen takeovers, she said. Earlier in the program,... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-13 00:00:00 UTC ]

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Engadget review recap: Two new Macs, the PS5 Pro and more

Techtober rolled straight into November this year. The first week of the month was a busy one at Engadget HQ as we published a number of high-profile reviews over the last few days. There's the MacBook Pro and Mac mini from Apple alongside the beastly (and expensive) PS5 Pro. Plus, we've got yet... Continue reading at Engadget

[ Engadget | 2024-11-09 15:00:04 UTC ]
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U.S. Book Show 2024: Meet the Speakers

On May 22, the much-anticipated U.S. Book Show, held by Publishers Weekly and the Association of American Literary Agents, will present an in-person educational conference for agents, editors, marketers at NYU’s Kimmel Center in New York City, bringing the industry together for continuing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
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Raspberry Pi 5 review: A huge upgrade for the tiny single-board computer

The Raspberry Pi dominated the maker scene for a decade. Supply chain problems then brought the high flying to an end. With the Raspberry Pi 5, the Raspberry Pi Foundation is now attempting to break free. The new Raspberry Pi 5 model is two to three times faster than its predecessors.... Continue reading at PC World

[ PC World | 2024-02-07 11:30:00 UTC ]
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Thousands of KidLit professionals are calling for a ceasefire in Gaza.

Over 2,500 members of the KidLit publishing community have signed an impassioned open letter to President Biden, highlighting the disproportionately large toll Israel’s genocidal war on Gaza has taken on the children of the region, and calling for an immediate and permanent ceasefire. Over 2,500... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-22 18:19:23 UTC ]
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S&S Results Drop in Q3, But Jon Karp Is Revved Up About the Future

After a long run of record financial results, sales at Simon & Schuster fell 13%, and operating income dropped 35.5%, in the third quarter ended September 30, 2023. Nonetheless, CEO Jonathan Karp is excited about prospects for both the holiday season and life after Paramount Global. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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How to get Amazon Prime for free for October Prime Day

Amazon’s Prime Day sale is happening once again on October 10 and 11, and as always, you’ll need to be a Prime member to partake of the deals. Prime is Amazon’s $139-per-year service that provides two-day shipping on all orders, as well as a ton of extras like the Kindle lending library... Continue reading at PC World

[ PC World | 2023-10-10 16:04:22 UTC ]
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Oof, when did streaming movies, games, and music get so expensive?

Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World

[ PC World | 2023-10-04 14:10:27 UTC ]
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With Adult Fiction Tumbling 10%, Print Book Sales Fell 5.7% Last Week

After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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There’s never been a better time to listen to comic books

Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company

[ Fast Company | 2023-09-26 05:00:00 UTC ]
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Book festivals deserve sponsors, not boycotts | Letters

Readers respond to Baillie Gifford’s sponsorship of the Edinburgh book festival and threats by authors to boycott itRegarding your article (Authors threaten boycott of Edinburgh book festival over sponsors’ fossil fuel links, 11 August), collaboration and creativity are key to addressing the... Continue reading at The Guardian

[ The Guardian | 2023-08-15 15:13:57 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Free books! Get a free Kindle Unlimited trial on Prime Day

Few things bring as much bliss as a good book. It’s just you, the story, and plunging into a whole other world for hours at a time. And thanks to Amazon Prime Day, Prime members can get a whole three months of Amazon’s Kindle Unlimited service for free—even if you’re a previous Kindle... Continue reading at PC World

[ PC World | 2023-07-11 13:34:14 UTC ]
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The best early Prime Day deals for 2023

Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget

[ Engadget | 2023-07-09 13:05:03 UTC ]
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The best early Prime Day deals for 2023

Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget

[ Engadget | 2023-07-07 14:29:48 UTC ]
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The best early Prime Day deals for 2023

Amazon Prime Day 2023 is one week away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices and... Continue reading at Engadget

[ Engadget | 2023-07-04 12:48:53 UTC ]
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Swiss gov't favors compensation for journalistic 'snippets' posted by online services

Switzerland’s executive branch says it favors changes to copyright law to require large online service providers — including social media platforms and search engines — to pay media companies for use of journalistic content, even small excerpts Continue reading at ABC News

[ ABC News | 2023-05-24 12:46:59 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Brandon Sanderson's secret novels break Pebble's Kickstarter crowdfunding record

Over half a decade later, a new Kickstarter campaign has finally eclipsed Pebble's crowdfunding record on the website. Fantasy and sci-fi author Brandon Sanderson set up a campaign to raise $1 million within 30 days to fund four secret books he intends to release every quarter next year. It... Continue reading at Engadget

[ Engadget | 2022-03-04 12:57:00 UTC ]
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Can University Presses Keep Up with the Times?

As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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