AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett. Armstrong called on the publishing community to band together to create standards around native advertising. If a company can't do it at scale, Armstrong said, "it's going to end up being too expensive to actually create native ads on all these different platforms, and that's going to even lean more heavily into programmatic, because it can be done at a high scale." In the long run, with online services becoming more global and attracting more users, small-figure native ad campaigns just won't make much sense, Armstrong added. "I think we can all help ourselves out by having native kind of connected together," he said. Armstrong's deputy, CEO of AOL Brand Group Susan Lyne, followed up to note that native is especially effective on mobile. Ads that fit into the user experience on mobile are a "much less intrusive way to engage with a consumer" than miniature banner ads or full-screen takeovers, she said. Earlier in the program,... Continue reading at 'AdWeek'

[ AdWeek | 2013-06-13 00:00:00 UTC ]
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America needed their journalism; they needed each other

Stephanie Gorton on the symbiotic relationship of reporter Ida Tarbell and publisher S.S. McClure. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 02:03:52 UTC ]
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TV news needs more equality – but we also need to tackle abuse

Research shows that progress has stalled, with men still dominating flagship bulletinsAre women more likely than men to go to bed early? It seems worth asking after it emerged last week that while broadcast news programmes have improved their gender balance, men still dominate the flagship... Continue reading at The Guardian

[ The Guardian | 2018-06-17 00:00:00 UTC ]
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Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

The rise of Facebook, Twitter and even Snapchat as viable news-consumption and distribution platforms has forced publishers to do some soul-searching. More people are getting their news via the platforms rather than through publishers themselves, thr ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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Why publishers warily embrace platforms: ‘They need you and you need them’

As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at Digiday

[ Digiday | 2015-07-17 00:00:00 UTC ]
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Brian Sewell: ‘My need for sex has always been as frequent as my need for coffee’

The art critic, 83, on his love of dogs, travel and cars – and dying slowly and wretchedlyCancer has turned me into an old dog in a vivisection laboratory. I let the oncologists do what they feel they must, and then curl up in a dark corner waiting for them to do it again.Writing keeps me sane... Continue reading at The Guardian

[ The Guardian | 2015-04-11 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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AOL Outlines How New AOL Advertising.com Group Will Serve Publishers

In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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We Need Diverse Books Marks 10 Years and Looks to the Future

The nonprofit celebrates a decade of expanding representation and discusses its next challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Historical Fiction for Native American Heritage Month

Which historical fiction novel featuring Native Americans are you picking up this month? Continue reading at Book Riot

[ Book Riot | 2024-11-13 11:00:00 UTC ]
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Keith Fox to Step Down as CEO of Phaidon

Fox, who has led Phaidon Press since 2014, will leave the role at the end of December. During his tenure, he expanded the publishing portfolio at the illustrated books publisher and oversaw the acquisitions of Monacelli Press and Artspace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-11 05:00:00 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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ABA CEO Warns of New Challenges Post-Election

In a letter to members following the 2024 election, American Booksellers Association CEO Allison Hill voiced concerns about the future of the government's lawsuit against Amazon and the possibility of “new unconstitutional legislation and book bans” under a second Trump administration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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Texas Library Re-Classifies Nonfiction Native American History Book as Fiction: Book Censorship News, November 1, 2024

"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot

[ Book Riot | 2024-11-01 11:00:00 UTC ]
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Quarto Group CEO Alison Goff to Step Down

Goff, who joined the Quarto Group in 2022, will step down at the end of the year due to personal reasons. Quarto Group president CK Lau will step in as interim CEO, effective November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Calling all comrades! Your favorite leftie publishing house needs a kickstart.

Attention, bookworms and fellow travelers! Verso, the beloved left wing publishing house and hub for radical thought, is in big financial trouble. The company’s UK distributor, Marston Book Publishing, filed for bankruptcy this July—and left behind some unsettled debts. Verso explained how those... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-25 18:14:54 UTC ]
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When I Work names Chip Pearson CEO

Chip Pearson, already a board member at When I Work, will step into the lead executive role after the company's former CEO left after less than two years. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-09-20 12:05:09 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Nine CEO Mike Sneesby quits after months of pressure over allegations of toxic culture

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[ The Guardian | 2024-09-11 23:32:56 UTC ]
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In Germany, Meike Knops Becomes CEO of MVB in November

With a background at Holtzbrinck and in management, Meike Knops is to succeed Ronald Schild as head of MVB on November 1. The post In Germany, Meike Knops Becomes CEO of MVB in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-11 15:23:58 UTC ]
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