For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett. Armstrong called on the publishing community to band together to create standards around native advertising. If a company can't do it at scale, Armstrong said, "it's going to end up being too expensive to actually create native ads on all these different platforms, and that's going to even lean more heavily into programmatic, because it can be done at a high scale." In the long run, with online services becoming more global and attracting more users, small-figure native ad campaigns just won't make much sense, Armstrong added. "I think we can all help ourselves out by having native kind of connected together," he said. Armstrong's deputy, CEO of AOL Brand Group Susan Lyne, followed up to note that native is especially effective on mobile. Ads that fit into the user experience on mobile are a "much less intrusive way to engage with a consumer" than miniature banner ads or full-screen takeovers, she said. Earlier in the program,... Continue reading at 'AdWeek'
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Have you noticed yellowing leaves, Labor Day sales, and the return of the school bus, now clanking spiritedly around your neighborhood? Congratulations, you’ve made it to another Big Book Season. There are a lot of books coming out this fall, and a lot of them will probably be very good, despite... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-10 11:37:41 UTC ]
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For print management company Imago, its partner network has remained the same in the past year. “We continue to source from China, India, South Korea, and Southeast Asia, as well as Europe,” says president and CEO Howard Musk, adding that China remains the most significant location. “But we are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Some back-to-school purchases are no-brainers, like a new laptop or Chromebook. But other helpful products aren’t always as obvious. They can seem purely optional—stuff to buy when you have money to burn. But don’t discount tech gadgets and accessories, especially if you’re often... Continue reading at PC World
[ PC World | 2024-08-22 10:30:00 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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As her latest Jackson Brodie thriller comes out, the award-winning author discusses cosy crime, sniffy critics, and how she investigated her own family’s secretsKate Atkinson has an idea for a fun side-hustle: at some point in the future, when she’s done with the second world war, and with her... Continue reading at The Guardian
[ The Guardian | 2024-08-10 08:00:37 UTC ]
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Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
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Kissner, who was named interim CEO of Wiley last October following the resignation of Brian Napack, has had the interim title removed, taking over as president and CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian
[ The Guardian | 2024-07-09 11:46:42 UTC ]
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Christian Jünger has been named CEO of Penguin Random House’s German publishing group, Penguin Random House Verlagsgruppe. Jünger has been managing director of the Holtzbrinck Publishing Group’s Rowohlt Verlag division since 2021, and will join PRH on October. 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-09 04:00:00 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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At a glanceExpert's Rating ProsModest price for decent specsBright, clear, and colorful displayCute and funky designImpressive microphonesConsDoesn’t have good sustainNot as snazzy or speedy as competitionHinge can pinchOur VerdictThe Acer Aspire Vero 16 is pretty average in most areas, but... Continue reading at PC World
[ PC World | 2024-06-19 10:30:00 UTC ]
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In complementary moves, Jonathan Shar was promoted to CEO of Barnes & Noble Education following the completion of a new financing package that includes a 100-to-1 reverse stock split. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World
[ PC World | 2024-06-03 18:35:42 UTC ]
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Amazon Prime Day 2024 is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-05-30 11:00:27 UTC ]
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For many years, Microsoft sold its productivity software Word, Excel, PowerPoint, and so on in a bundle called Microsoft Office. In 2013, the company saw where the software industry was heading and began a transition to a subscription-based model. The suite of applications and a growing... Continue reading at PC World
[ PC World | 2024-05-30 10:30:00 UTC ]
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More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Marisa Crawford is the founder of the feminist blog Weird Sister, which highlights writing at the intersections of feminism, literature, and pop culture. This spring the Feminist Press released The Weird Sister Collection, a vital anthology that collects a decade’s worth of writing published on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-08 08:54:36 UTC ]
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Richards told his personal story of escaping a toxic workplace and offered a roadmap for public librarians—who have been feeling the stress of their ever-expanding work long before the current surge in book banning and political attacks began—to begin addressing the challenges in their own... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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