Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading >> [ Source: Digiday | 2022-06-06 04:01:00 UTC ]
A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading >> [ Source: Publishers Weekly | 2021-09-17 04:00:00 UTC ]
The 2020 Singapore Book Awards include three newly added digital-publishing categories including audiobook, ebook, and digital marketing. The post Singapore Book Awards 2020: A Dessert Guide Wins Book of the Year appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2020-08-13 16:08:03 UTC ]
Recognizing digital publishing and reading in Singapore, the Book Publishers Association's awards this add ebooks, audiobooks, and digital marketing. The post Singapore Names 2020 Book Award Finalists, Adds Digital Categories appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2020-07-30 16:12:33 UTC ]
Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading >> [ Source: The Bookseller | 2020-06-24 13:05:34 UTC ]
A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading >> [ Source: The Bookseller | 2019-11-04 13:45:03 UTC ]
AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading >> [ Source: Advertising Age | 2019-06-21 21:00:51 UTC ]
Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading >> [ Source: The Bookseller | 2017-02-09 00:00:00 UTC ]
Anna Rafferty is leaving Pottermore to join the BBC Worldwide as its director of digital marketing. Continue reading >> [ Source: The Bookseller | 2016-12-13 00:00:00 UTC ]
ClearVoice Inc., the Phoenix-based content marketing software startup, has raised $1.2 million in its seed round. The company will use the money to hire about 15 people in sales, marketing and product development by the end of the year. ClearVoice will use the extra help to publish data-driven... Continue reading >> [ Source: Silicon Valley Business Journal | 2016-02-27 00:00:00 UTC ]
Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading >> [ Source: The Bookseller | 2015-11-02 00:00:00 UTC ]
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading >> [ Source: AdWeek | 2015-09-21 00:00:00 UTC ]
Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading >> [ Source: Advertising Age | 2015-08-21 00:00:00 UTC ]
Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading >> [ Source: AdWeek | 2015-03-10 00:00:00 UTC ]
Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading >> [ Source: Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading >> [ Source: Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading >> [ Source: Folio Magazine | 2012-02-09 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 09:48 Ten times as many people shop at Amazon than online at Waterstone's, a survey has revealed, while more than half of respondents bought books online. The research, carried out by the Institute of Direct Marketing,... Continue reading >> [ Source: The Bookseller | 2011-03-09 00:00:00 UTC ]