News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which split from its television and movie siblings in June, announced Wednesday that it was setting up its own global programmatic ad exchange with the support of Los Angeles-based ad-tech company the Rubicon Project."Programmatic" is the term used for computerized-ad buying that allows for so-called real time bidding, and which charges advertisers for sliced-and-diced audience segments rather than for a premium spot on a particular web page.Programmatic buying has long been used for remnant inventory—space that a publisher was unable to sell directly—and has been blamed for driving down pricing for newspaper sites by acting as a low-cost competitor to the property's premium space. But marketers have been looking to do more of their ad buying through the computerized system, since it gives them exactly the audience they're targeting.Newspapers, including The New York Times and the Financial Times, have responded by reserving some of that ad network inventory for their own exchanges.According to a spokeswoman, News Corp. has been winding down its relationships with ad networks over the past year. It will discontinue remaining arrangements with third-party networks as it rolls out the News... Continue reading at 'Crains New York'
[ Crains New York | 2013-08-22 00:00:00 UTC ]
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
More news stories like this
The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
More news stories like this
Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian
[ The Guardian | 2024-05-22 21:39:09 UTC ]
More news stories like this
Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerateMedia conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real... Continue reading at The Guardian
[ The Guardian | 2023-02-09 22:30:39 UTC ]
More news stories like this
Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
More news stories like this
Prominent news organizations are high-value targets for hackers and it appears that The Guardian is the latest to have fallen victim to an attack. A "serious IT incident" struck the publication on Tuesday evening. “We believe this to be a ransomware attack but are continuing to consider all... Continue reading at Engadget
[ Engadget | 2022-12-21 19:15:42 UTC ]
More news stories like this
Merger would combine Fox News and TMZ with newspaper and online news operations, almost a decade after they splitThe two parts of Rupert Murdoch’s media empire are discussing a merger nearly a decade after they split.The merger would combine Murdoch’s Fox News and TMZ assets with News Corp’s... Continue reading at The Guardian
[ The Guardian | 2022-10-15 01:01:11 UTC ]
More news stories like this
News Corp says it was the target of a cyberattack that impacted The Wall Street Journal, New York Post, Dow Jones, its UK news operations and other publications and business units. The company says hackers accessed the emails and documents of some employees, including journalists. A... Continue reading at Engadget
[ Engadget | 2022-02-04 15:41:39 UTC ]
More news stories like this
Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian
[ The Guardian | 2022-02-04 14:17:42 UTC ]
More news stories like this
The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company
[ Fast Company | 2022-02-04 12:56:21 UTC ]
More news stories like this
Piers Morgan will be presenting a nightly talkshow in this new venture aimed at outflanking the ailing GB NewsThe human Marmite of British journalism, Piers Morgan, is about to be spread very thinly. He has signed a global commentary deal with Rupert Murdoch’s News Corp. A nightly talkshow will... Continue reading at The Guardian
[ The Guardian | 2021-09-19 17:07:41 UTC ]
More news stories like this
Miranda Devine bombarded after Donald Trump includes her email address in tweet. Plus: Australia Institute takes over the OzMiranda Devine probably didn’t envisage she would be forced to assure Americans she “didn’t want grandma to die” when she set off for her 18-month stint working at Rupert... Continue reading at The Guardian
[ The Guardian | 2020-10-09 00:09:44 UTC ]
More news stories like this
Arizent, the B2B media and events firm previously known as SourceMedia, has closed two of its 19 publications as it concentrates its focus on the financial services space after unveiling a new corporate branding in January. Health Data Management, a 27-year-old brand which included a quarterly... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 12:54:41 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
More news stories like this
When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
More news stories like this
A former top National Enquirer editor is writing a book about President Donald Trump’s love life. Barry Levine, who was executive editor of the tabloid until he left in 2016, is writing the book about “Trump and his women” for Hachette, reveals the New York Post’s Page Six. It remains an open... Continue reading at Slate
[ Slate | 2018-11-23 00:00:00 UTC ]
More news stories like this
Bachelor Nation was rocked on Tuesday—but not by this season’s milquetoast bachelor narrowing his pool of potential wives down to the final three. Instead, fans and gleeful hate-watchers of one of television’s most secretive shows were titillated by details in an excerpt from Amy Kaufman’s... Continue reading at Slate
[ Slate | 2018-03-03 00:00:00 UTC ]
More news stories like this
Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
More news stories like this
Colin Kaepernick, the former San Francisco 49ers quarterback who inspired a nationwide protest movement against racism, has a million-dollar book deal from Random House imprint One World, according to the New York Post's Page Six. Random House did not immediately respond to a request for comment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
More news stories like this
According to reports from both Ken Doctor and New York Post's Claire Atkinson, newspaper publisher Tronc is the latest suitor come to offer a bid for Wenner Media's Us Weekly, with a sale price that may fall within the $85 million to $95 million mark. Doctor reports that a deal appears close,... Continue reading at AdWeek
[ AdWeek | 2017-03-08 00:00:00 UTC ]
More news stories like this