With New Leadership, Questex Rethinks Its Path to Success

When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring. One of the first missions that Paul Miller says he worked to achieve after stepping into the CEO role following the sale, was to “make sense of what we have” by listening to what the clients, employees and markets were reporting, and then use that information to streamline communication and accelerate growth. “In the first few months here, the phrases that I heard in 95% of my meetings with customers were, ‘Wow, I never knew you did that’ or ‘Wow, I never knew that was a Questex product,’” Miller says. “It was kind of staring at us in the face when we first walked in the door. We had a bunch of businesses that were running quite independently and what we saw from a market-facing perspective was a really good reason for bringing them together.” It was then an outside-in approach of taking that client feedback and market research and applying it to the company’s structure in a way that would accelerate the collaboration and learning between brands and divisions. “We saw that in three of our verticals—beauty, travel and hospitality—there is a connection to those markets and we don’t have to run them as silos,” says Miller, explaining that hotel owners, for example, might also be... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
News tagged with: #existing properties #digital properties

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