Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. Canon's campaign centers around a new microsite, which houses a series of digital videos that highlight how customers use a range of products. One 45-second clip shows how an author used the technology to self-publish her book. Going forward, Canon will expand the site's content to include submissions from consumers and clients. A 3-D visual of an expanding box on the page divvies up different pieces of content. For example, clicking on one section of the box triggers a "create" experience to show how the products work. Other tabs highlight customers' stories and additional information about the brand. Grey New York is executing the brand strategy, integrated creative, event, promotional and public relations work behind the campaign. "We're going to use it as a messaging vehicle, but we're also going to use it internally to organize and marshal our resources in a way that's much more customer-centric than just strictly approaching everything from a product viewpoint that we've done over the years," said Michael Duffett, vp, general manager of marketing at Canon. "Our current Web properties do a great job of talking about the specific product, but nowhere do we have a really good place... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]

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Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek

[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Jan Wade to Retire from WISN in Milwaukee

Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek

[ AdWeek | 2024-11-20 12:01:33 UTC ]
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John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek

[ AdWeek | 2024-10-15 20:00:19 UTC ]
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Vice Debuts a Subscription Product and Relaunches Its Print Magazine

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek

[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Sabrina McCarthy Named President of Bloomsbury USA

McCarthy joins the company from Ingram Publisher Services, where she has worked for eight years, most recently as v-p and general manager. She will take the helm of Bloomsbury USA in early April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Greenlight’s PLG location is crossing the rainbow bridge.

Park Slope of the east, Prospect Lefferts Gardens, has had its own Greenlight Bookstore since 2016, an addition to the neighborhood that made people feel, We have our own bookstore! All we need, now, is a good place to buy sourdough bread. But in an unfortunate sign of the times, Greenlight has... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-14 12:56:57 UTC ]
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This Week's Bestsellers: February 07, 2022

Mexican journalist Anabel Hernández has the #6 book in the country with 'Emma y las otras señoras del narco,' the rare Spanish-language title to make our lists. Plus 'The Good Place' creator Michael Schur distills 2,500 years of philosophy in 'How to Be Perfect.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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PW Notable: Amandeep Kochar

It’s been a swift rise for Amandeep Kochar, who joined Baker & Taylor in 2014 and enthusiastically fulfilled several roles on his way to being named executive v-p and general manager in 2019. But in November 2021, Kochar took his enthusiasm to the next level—he bought the company from parent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-17 05:00:00 UTC ]
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'The Sandman' teaser shows the capture of Morpheus

You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget

[ Engadget | 2021-09-25 17:30:41 UTC ]
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CALIBA Names New Coexecutive Directors

The California Independent Booksellers Alliance announced that Ann Seaton, CALIBA’s former director of operations and Kristin Rasmussen, general manager of {pages} a bookstore in Manhattan Beach, have been appointed coexecutive directors of the association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-26 04:00:00 UTC ]
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Aisling Fowler | 'I wanted to feel I was in a good place with the series before the books came out'

Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller

[ The Bookseller | 2021-07-09 04:40:40 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Cherry Named General Manager at DC Comics After Layoffs

In the wake of significant executive and editorial layoffs at DC Comics, Daniel Cherry, formerly chief marketing officer at Activision Blizzard Esports, has been named senior v-p and general manager of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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The realities of being an Instagram poet

I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:53:50 UTC ]
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Shout-Outs to Publishers Giving Back to Their Communities| June 5

Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Still a bad person after watching The Good Place? Michael Schur is writing a book for you.

Today, Simon & Schuster announced their acquisition of the first book by Michael Schur, creator of postmodern morality play and philosophical sitcom The Good Place, otherwise known as the best thing on television for a while there. How to Be Good: A Definitive Answer for Exactly What to Do,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-10 16:57:41 UTC ]
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Glenda Bailey Steps Down at Harper’s Bazaar | People on the Move

[caption id="attachment_176301" align="alignright" width="150"] Glenda Bailey[/caption] Glenda Bailey is stepping down as editor-in-chief of Harper’s Bazaar, ending a 19-year run, Hearst president and CEO Steven Swartz and Hearst Magazines president Troy Young announced Wednesday. She will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-16 18:27:21 UTC ]
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