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The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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