The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading >> [ Source: The Bookseller | 2020-03-22 20:13:11 UTC ]
How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading >> [ Source: Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading >> [ Source: Publishing Perspectives | 2013-05-15 00:00:00 UTC ]