#book marketers

Publishing news tagged with #book marketers


What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading >>
[ Source: The Bookseller | 2020-03-22 20:13:11 UTC ]

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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading >>
[ Source: Publishing Perspectives | 2013-05-22 00:00:00 UTC ]

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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading >>
[ Source: Publishing Perspectives | 2013-05-15 00:00:00 UTC ]

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