HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
News tagged with: #book marketers #ed nawotka

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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales channel


Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Booker Prize Looks to Boost Social Media With a Book Club Contest

The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
More news stories like this | News stories tagged with: #booker prize #book club


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Qandeel Baloch was a social media star in Pakistan. A new book explores her life and murder.

“A Woman Like Her” is both an intimate portrait and a sweeping look at cultural shifts — and the price paid by women. Continue reading at The Washington Post

[ The Washington Post | 2020-02-06 15:00:00 UTC ]
More news stories like this | News stories tagged with: #book explores #intimate portrait


HarperCollins scoops book from social media stars Irving and dog Max

HarperCollins has acquired “a heartwarming tale” of the friendship between car crash survivor Kerry Irving and Max the Springer Spaniel after their story proved a social media hit. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 11:02:19 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners


Andersen and Vodafone offer free book about social media safety

Vodafone Foundation, the telecommunications company's charitable arm, and Andersen Press are offering parents a free children’s book about using social media responsibly. Continue reading at The Bookseller

[ The Bookseller | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andersen press #charitable arm


Usborne apologises after puberty book sparks social media backlash

Usborne Publishing has apologised and will revise the content of one its books after it suggested that girls have breasts “to look grown-up and attractive”. Growing Up for Boys was published in 2013 but readers have only recently voiced their outrage for the children’s guide to puberty on... Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usborne publishing


How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thought catalog


Honest Few turns your social media posts into money for books

With ebook libraries, Amazon Prime Reading and the plethora of online services available putting free publications in your various devices, it's a wonder that people still pay any money for books anymore. But a new website called Honest Few is found... Continue reading at Engadget

[ Engadget | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books anymore #online services


Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


These (Fake) Self–Help Books Diagnose Nearly Every Way People Are Terrible On Social Media

American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company

[ Fast Company | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public library


Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses