What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
News tagged with: #book marketers #book marketer #tight budgets #big expectations

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Book Marketing Today: It’s Not B2B or B2C, But E2E

Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #children's book #book people #trade figures #book market


Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book market #chinese children


One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
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Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real energy #book market #post interview


German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potential readers #germany show #book buyers


Children's Books in China 2018: The Continuing Story of the Children’s Book Market in China

Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Children's Books in China 2018: Top 10 Children's Books in China - A Quick Market Analysis

The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2017: An Overview of the Children’s Book Market in China

Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Taipei Book Fair 2017: Taking the Pulse of Taiwan’s Book Market

The 25th edition of the Taipei International Book Fair takes place this week amid concerns of a decline in sales and the future for independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #25th edition #book market


Growing Russian Book Market Looks to Educational and Children’s Books in 2017

With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue growth #book production


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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Frankfurt Book Fair 2013: An American’s Take on the French E-book Market

When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #ya book #fashion industry #juno dawson


London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #london book #wide range #market focus


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #london book #london book fair #world book #trade show #post sharjah


Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | News stories tagged with: #book market #positive note #holiday season