#digital properties

Publishing news tagged with #digital properties


With New Leadership, Questex Rethinks Its Path to Success

When Questex, the Newton, Mass.-based publisher and event producer, was acquired by MidOcean partners in September of last year, several of its newly appointed leaders immediately saw potential in the company’s brands, products and markets, but also recognized the siloization that was occurring.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existing properties #digital properties


A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial breaks #hearst magazines #digital properties


What Lies Ahead for Gawker Now that a Tech Billionaire Is Bankrolling Lawsuits Against It?

If you thought the Gawker saga would slow down as we creep closer to Memorial Day weekend, you thought wrong. Following a dizzying 24 hours that ended with Silicon Valley billionaire Peter Thiel admitting outright that he's been bankrolling multiple lawsuits against the media company, the... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #putting money #people don


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated fashion #inventory programmatically #automated system #digital properties


Cygnus Continues Sell Off, Divests Public Safety Group

Cygnus continued its piece-by-piece sell off Monday, sending its public safety and transportation divisions to SouthComm. Terms weren't disclosed. The deal includes 11 magazines, seven trade shows and seven digital properties. Cygnus says all employees moving to new ownership will be retained. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #trade shows #terms weren


Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #bleacher report #digital properties #good place #specific product #great job #general manager


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at 'Crains New York'

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium space #50% higher #digital properties #york post


Top Magazine Media Deals of 2012

The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #fair share #hanley wood #dramatic fashion


Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties