The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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#programmatic advertising
#brand safety
Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#content marketing
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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#beautiful thing
A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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#greater china
#newspaper advertising
#online content
#newspaper readers
#traditional newspapers
Penguin UK c.e.o. Tom Weldon has said the publisher will be making connections with creative... Continue reading at The Bookseller
[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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#penguin uk
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Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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#literary agents
#direct relationships
Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller
[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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#reportedly readying
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Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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#big children
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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#pulling back
#carlos monteiro
Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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James Daunt has said Waterstones booksellers must work harder to meet customers’ needs... Continue reading at The Bookseller
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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#advertising director
Like Kobo, Amazon's Japan ebookstore is hampered by limited title selection, but the recent launch will motivate publishers to finally digitize their catalogs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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#recent launch
(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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#reuters -
#follow suit
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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#long island
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Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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A spokesperson for Springer Science and Business Media has said it is "business as usual... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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#business media
Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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#betting big
#rising stars
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#universal mccann