#editorial content

Publishing news tagged with #editorial content


People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with: #makes sense #editorial content #push notifications #digital strategy


Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at 'Digiday'

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #digital publishing #editorial content #print media


Controversy as author pulls out of history festival in diversity protest

A Twitter storm has erupted over the lack of people of colour speaking at the Chalke Valley History Festival, with historian Rebecca Rideal pulling out just four days before it is due to begin, on Monday (26th June), in protest over the issue. However, the festival director, historian James... Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content


Back to the future: were newspaper publishers wrong to go digital?

Leading US commentator asks: what if the entire industry made a business blunder by putting news up online for free while ignoring their print product? “What if”, asks Jack Shafer, “almost the entire newspaper industry got it wrong? What if, in the mad dash to put up editorial content on to the... Continue reading at 'The Guardian'

[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription revenue #overwhelming majority #vast majority #print editions #publishers made #editorial content #print product


Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #android users #android apps #mobile web #editorial content #smaller percentage #starting today


Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edge #steady leadership #advertising play #size matters #deal offers #editorial content


4 Major Publishers Can Now Put Ads in Their Online Comment Sections

It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at 'AdWeek'

[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #targeted based #risky move #sold directly


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #native advertising #legacy publishers #fresh air


Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york office #usa today #editorial content #$40 million


'PW' to Do Pre-ALA Supplement

For the first time, PW will publish a special supplement ahead of this year's American Library Association's annual conference set for June 23-28 in New Orleans. The pre-ALA issue will be published May 30 and will include features on library funding, the ebook loan controversy and an overview of... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial content #library market #library funding #include features