Data points and anecdotes about middle grade reading intertwined at a panel on "Recapturing the Tween Middle Grade Market," held at Winter Institute. Continue reading >> [ Source: Publishers Weekly | 2024-02-22 05:00:00 UTC ]
Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading >> [ Source: AdWeek | 2013-10-29 00:00:00 UTC ]
Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading >> [ Source: AdWeek | 2012-12-05 00:00:00 UTC ]