Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking of global brands. A quick snippet: Disney and Facebook are killing it on Yahoo-owned Tumblr. "For the purposes of this research, we looked at the entire conversation happening on Tumblr, so this is beyond just individual brand blogs," a Union Metrics rep explained. "This allowed us to understand the organic conversations that were being driven by fans. Fun fact: In the month of data analyzed, the top 10 posts about each brand were created by fans." Check out those data points and more in the infographic Union Metrics put together.        Continue reading at 'AdWeek'

[ AdWeek | 2013-10-29 00:00:00 UTC ]

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Winter Institute 2024: Booksellers Assess a Changing Tween Scene

Data points and anecdotes about middle grade reading intertwined at a panel on "Recapturing the Tween Middle Grade Market," held at Winter Institute. Continue reading at Publishers Weekly

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Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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When It Comes to Ebook Subscriptions, One Size Does Not Fit All!

Global brands may appear to dominate ebook subscriptions, but nimble, local publishing startups across Europe are winning authors’ hearts and minds. The post When It Comes to Ebook Subscriptions, One Size Does Not Fit All! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
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Data Points: Tablet Advertising

Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek

[ AdWeek | 2012-12-05 00:00:00 UTC ]
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BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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