As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2018-05-31 00:00:00 UTC ]
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading >> [ Source: Advertising Age | 2017-08-09 00:00:00 UTC ]
Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading >> [ Source: The Bookseller | 2013-02-21 00:00:00 UTC ]