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To get people tuning in to audiobooks, Audible is yanking stories off the page and plunging readers right into the narrative. At New York Comic Con last weekend, the seller and producer of downloadable audiobooks partnered with Pottermore Publishing for a Potter-themed activation "A Harry... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-10-10 00:00:00 UTC ]
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There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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#content marketing
#conference hears
#bbc worldwide
Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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#video strategy
#content marketing
The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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#book appeared
#holy grail
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
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#content marketing
#digital publication
#content studio
#online media
#user-generated content
The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading. The post Five Trade Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-01-14 00:00:00 UTC ]
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#trade publishing
#content marketing
#mobile reading
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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#content marketing
#book nerds
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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#early adopter
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For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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#ad business
#content marketing
#publishing program
The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-28 00:00:00 UTC ]
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#content marketing
#lin media
#undisclosed amount
#difficult decision
#executive chairman
Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-17 00:00:00 UTC ]
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#original content
#content marketing
#core business
#media partners
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#entry point
Content marketing has radically changed perception between client and publisher. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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#content marketing
With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at 'Media Week'
[ Media Week | 2012-04-04 00:00:00 UTC ]
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#sector analysis
#content marketing
September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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#content marketing
The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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#content marketing