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Indie bookshops are kicking off 2018 with confidence after the majority reported sales rises over the Christmas period, but some some have urged publishers to take more risks and work harder to build authors into brands this year. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at 'Digiday'
[ Digiday | 2015-06-09 00:00:00 UTC ]
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James Daunt has said Waterstones booksellers must work harder to meet customers’ needs... Continue reading at 'The Bookseller'
[ The Bookseller | 2012-11-19 00:00:00 UTC ]
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