Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at 'The Bookseller'

[ The Bookseller | 2016-06-29 00:00:00 UTC ]

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Elizabeth Day pays tribute to 'dazzling' Sophie Christopher in M&P keynote speech

Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 12:29:55 UTC ]
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Indie bookshops bullish about 2018 after Christmas sales rise

Indie bookshops are kicking off 2018 with confidence after the majority reported sales rises over the Christmas period, but some some have urged publishers to take more risks and work harder to build authors into brands this year. Continue reading at The Bookseller

[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Publishers need to help foster a love of reading

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Harkable's Francis: 'authors must take up challenge of social media'

Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
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