Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social network, not a photo sharing website, we’re a visual tool,” she said. “If you go in and type in what you’re looking for, you will find visuals”. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-01 00:00:00 UTC ]

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Elizabeth Day pays tribute to 'dazzling' Sophie Christopher in M&P keynote speech

Elizabeth Day paid tribute to the "dazzling" Transworld senior publicity manager Sophie Christopher, in her keynote speech for The Bookseller’s Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 12:29:55 UTC ]
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Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Harkable's Francis: 'authors must take up challenge of social media'

Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller

Pearson: how Pinterest can work for publishers

Other news stories related to: "Pearson: how Pinterest can work for publishers"

Elizabeth Day pays tribute to 'dazzling' Sophie Christopher in M&P keynote speech

Shukla: diversity &#039;is not a marketing trend&#039;

S&S Children&#039;s wins BMS &#039;best marketing team&#039; of year

Publishers need to help foster a love of reading

Harkable&#039;s Francis: &#039;authors must take up challenge of social media&#039;