Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry Analytics found that mobile gets 23 percent of consumers’ time but only 1 percent of ad spending. In turn, advertisers are reluctant to commit to a medium where screen sizes and audiences are all over the place, not to mention measurement and ad rates. At Hearst Magazines, mobile drives 25 percent of its Internet traffic (and 40 percent at mothership Cosmopolitan, heading toward 50 percent by year’s end), helped by the decision to convert its sites to HTML5, growth of social media and proliferation of the devices themselves. But mobile ad revenue was expected to represent only a 10th of Hearst Magazines’ total digital dollars in 2013. “There’s a really big revenue opportunity around mobile,” said Grant Whitmore, vp of digital. “Mobile devices are the next frontier as a platform opportunity.” Whitmore thinks mobile can be much bigger, though. The company is rolling out responsive design across all its sites starting in early 2013, so that the content is tailored to the users’ expectations depending on what size device they’re using. So while longform might be the first thing readers see on a brand’s site, the mobile experience might focus on news and tips. First out of the gate will... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-01 00:00:00 UTC ]

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Zando to Launch New Romance Imprint, Slowburn

With Slowburn, headed up by co-directors Hayley Wagreich and Sierra Stovall, Zando is seizing on the TikTok-fueled resurgence of the romance genre and betting big on author Brynne Weaver, whose dark rom-com 'Butcher & Blackbird' became a bestseller thanks to the app. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
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Amazon says its next-gen chips are four times faster for AI training

Amazon Web Services (AWS) just kicked off its Las Vegas-based re:Invent conference with a stream of announcements, most of which involve the year’s most popular technology, AI. These news items, taken as a whole, give us a sneak peek at the company’s long-term goals for... Continue reading at Engadget

[ Engadget | 2023-11-28 20:00:28 UTC ]
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PW Star Watch 2022: Publishing’s Brightest

Our annual celebration of the rising stars of book publishing features profiles of 36 honorees and five finalists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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How to launch a successful start-up

Gauthier Van Malderen, who co-founded digital textbook subscription service Perlego with friend Matthew Davies in 2016 and was named one of 2020's Rising Stars, shares his top tips for launching your own start-up. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 11:07:24 UTC ]
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Introducing the 2019 Folio: 100 and Rising Stars Honorees

Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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The Bookseller Names 2019 Rising Stars; Pan Mac’s Laura Ricchetti is the ‘Shooting Star’

A new class of 40 'Rising Stars' in the UK publishing industry is named by The Bookseller, in association with sponsor Frankfurter Buchmesse. The post The Bookseller Names 2019 Rising Stars; Pan Mac’s Laura Ricchetti is the ‘Shooting Star’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-09 05:35:30 UTC ]
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The perfect buyer for the National Enquirer, Runner’s World does retail, The Onion’s threats: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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The book trade's Rising Stars of 2018 revealed

The annual list of the book trade’s next generation features a number of youngsters who are already right at the heart of the contemporary book trade. Continue reading at The Bookseller

[ The Bookseller | 2018-07-07 00:00:00 UTC ]
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How Investopedia shifted to subscription revenue with video courses

The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
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A class above: introducing the Rising Stars of 2017

The book business’ Rising Stars of 2017 are a class apart in more ways than one, with signs that the trade is opening its doors to new voices... Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Search begins for Rising Stars 2017

The Bookseller is issuing a call for entries to its Rising Stars, the annual celebration of the industry’s up and comers, once again backed by the Frankfurt Book Fair (FBF).    Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Bloomberg Live’s New Global Chief Is Betting Big on Events

Adweek: You've been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events? Stephen Colvin: Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren't... Continue reading at AdWeek

[ AdWeek | 2017-04-04 00:00:00 UTC ]
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PW Star Watch 2016

Last year PW, in association with the Frankfurt Book Fair, launched the Star Watch program, which recognizes the rising stars of our industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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PW's Star Watch Tribute Set

'PW's' second Star Watch program, which recognizes the rising stars in publishing and bookselling, will honor 45 industry members at a September 15 party in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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How Meredith’s magazines are shifting to video

Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday

[ Digiday | 2016-07-26 00:00:00 UTC ]
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Trading faces

In the seven years since The Bookseller began its annual selection of publishing’s influencers, The Bookseller 100—which, along with the Rising Stars, attempts to show an image of publishing through its people—how has the sector reshaped itself to meet the future? The answer is a long one. In... Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Why Nikkei Is Betting Big on Digital Growth at the Financial Times

Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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Folio: Top Women in Media – Rising Stars

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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