The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-05 00:00:00 UTC ]
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Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater... Continue reading at Advertising Age
[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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'Every Day I Fight,' originally slated for a May publication, will now go on sale March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Holtzbrinck Publishing Group and BC Partners have reached an agreement to merge Springer Science+Business Media (owned by funds advised by BCP) with the majority of Holtzbrinck-owned Macmillan Science and Education, namely Nature Publishing Group, Palgrave Macmillan and the global businesses of... Continue reading at The Bookseller
[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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With questions still lingering about Sony Pictures's release plans for the Seth Rogen comedy 'The Interview,' after the studio suffered a cyber attack and a terrorist threat issued by the North Korean government, the PEN American Center has published an open letter to Sony CEO Michael Lynton,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-24 00:00:00 UTC ]
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More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek
[ AdWeek | 2014-12-24 00:00:00 UTC ]
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In the wake of President Obama's announcement that the U.S. will begin to "normalize" relations with Cuba, Restless Books is promoting a group of titles by Cuban writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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The Kindle’s X-Ray feature is an excellent differentiator from other eReader apps. It’s like a specialized Wikipedia for each Kindle book, curating details about characters, locations, history, and many other facets of both fiction and non-fiction texts. The X-Ray feature is finally available in... Continue reading at PC World
[ PC World | 2014-12-10 00:00:00 UTC ]
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The government will put a £67m push behind the teaching of maths, science and digital skills in schools next year. Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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It’s not just Amazon that is testing how early shoppers are willing to get serious about Christmas. B&N is launching Discovery Weekend, the weekend before Thanksgiving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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