Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

On the eve of the biggest event of the Sprint Cup Series, Nascar is beginning an effort to get kids more interested in science and math through auto racing.Timed to coincide with Sunday's 57th Daytona 500, the Nascar Acceleration Nation program will look to steer primary schoolers into a greater proficiency in the so-called STEM subject: science, technology, engineering, and math. The offensive includes a website, AccelerationNation.com; a classroom curriculum developed by Nascar in conjunction with education publisher Scholastic; and a 6,400-square foot mobile interactive unit to engage kids at the track.Acceleration Nation, of course, also represents a chance to infuse new blood into the sport's fan base. Most kids who are Nascar fans were indoctrinated by their parents and grandparents before them, but given the demographics of stock car fandom -- per Nielsen, 49% of Nascar enthusiasts are at least 55 years old -- it can't hurt to draw in a whole bunch of novices. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Nascar Tries Science-and-Math Push to Catch Kids' Interest During School

[ Advertising Age | 2015-02-20 00:00:00 UTC ]
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Government push on maths, science and coding

The government will put a £67m push behind the teaching of maths, science and digital skills in schools next year. Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Libraries are not interested in hosting readings of Kirk Cameron’s “faith-centered” kids’ book.

Amid all the stories of shitbag Proud Boys shutting down drag queen story hours at libraries, here’s a nice bit of news about libraries saying a very polite “fuck off” to Kirk Cameron, former Growing Pains star and current Christian film mogul whose latest effort was the anti-abortion... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 17:19:04 UTC ]
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25 Universe-Expanding Science Fiction Books for Kids

From time travel to galaxy-spanning journeys to scientific experiments gone interesting, there are so many fun science fiction books for ... Continue reading at Book Riot

[ Book Riot | 2019-08-09 10:35:25 UTC ]
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Parents will stop at nothing to get their kids into a prestigious school

Bruce Holsinger’s “The Gifted School” captures parents behaving badly, but truth is stranger than fiction. Continue reading at The Washington Post

[ The Washington Post | 2019-07-16 19:39:16 UTC ]
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Harry Potter star Bonnie Wright joins kids' plastic toy push

Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News

[ BBC News | 2019-06-14 00:00:33 UTC ]
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BookExpo's Librarians' Lounge 2019: Meet Bestselling Science Writer for Kids Chris Ferrie, Courtesy of Sourcebooks

On Wednesday, May 29, from 2:00-3:00 p.m., join Sourcebooks in the Librarians' Lounge (booth 557) to meet the author famous for explaining big ideas to little kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Green dream for Leventhal as new Jewish-interest kids’ imprint launches

British indie publisher Greenhill Books is to make its first foray into children’s with Green Bean Books, a new imprint of Jewish-interest titles. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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Canada’s Kids Can Press Finds Rights Interest in Timely Titles at Frankfurt

Toronto-based Kids Can Press reports strong international interest at Frankfurter Buchmesse for the publisher's issue-driven list of upcoming titles. The post Canada’s Kids Can Press Finds Rights Interest in Timely Titles at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-06 00:00:00 UTC ]
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Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Sarah McIntyre | 'When kids ask if I was an amazing artist at school, I tell them I was okay, but I just kept going'

The author and illustrator begins a bumper year of publishing with a new picture book that promises colour, collusion and chaos. Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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'Historic' deal will see Shanghai maths books sold into UK schools

Collins Learning has signed a first-of-its-kind deal to translate an influential Shanghai maths learning series – the first time the publisher has imported a book for use in schools this way. Continue reading at The Bookseller

[ The Bookseller | 2017-03-23 00:00:00 UTC ]
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'Considerable' school interest in controversial gender book, publisher says

Jessica Kingsley Publishers (JKP) has ordered 5,000 copies of a book about gender diversity for schools, despite a media backlash over its subject matter. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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Wimpy Kid author Jeff Kinney goes back to school to celebrate his latest book

Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff

[ Stuff | 2016-11-04 00:00:00 UTC ]
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Pupil interest in reading drops in secondary school

Secondary school pupils are far less interested in reading than children at primary school, with only 40% of 14-16 year-olds saying they enjoy reading compared with more than 70% of 8-11 year-olds, according to a new National Literacy Trust (NLT) report. Continue reading at The Bookseller

[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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Printed books fall £2.8m as kids go back to school

Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Amazon sale slashes the price of Kindle Kids and Fire Kids tablets

If you have a child in your life who needs a new tablet or e-reader, Amazon has a sale you may want to check out. The company's devices designed for kids are currently being sold at a discount —some are even listed with the lowest prices we've seen for them on the website. You can get Kindle for... Continue reading at Engadget

[ Engadget | 2022-08-16 10:01:53 UTC ]
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The Skillset Podcast #5: Sue Kowalski, School Librarian at Pine Grove Middle School

Years before Covid-19, when Sue Kowalski's library was closed for a building renovation and her students scattered across her district, she came up with an innovative solution to stay engaged: she bought a used RV and drove from school to school. The pandemic, however, has presented a larger... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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We’ve Got Your Kids Covered: 20 of the Best Kindle Books for Kids

We're bringing you the 20 best Kindle books for kids. All are either free for all or free with a Kindle Unlimited subscription. Continue reading at Book Riot

[ Book Riot | 2020-06-12 10:33:52 UTC ]
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