Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #fan base #media metrics #facebook advertising #advertising age #ebook collection

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Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #coronavirus restrictions #collect services #offer click #scottish bookshops


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including hearst #media companies #premium inventory #fraught relationship #major publishers


Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #potential buyers #newspaper publisher #tribune publishing #alexa app


Bloomsbury snaps up 'essential' Anne Frank collection

Bloomsbury Continuum will publish Anne Frank: The Collected Works next May, in the year that she would have celebrated her 90th birthday. Continue reading at The Bookseller

[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #collected works #bloomsbury snaps


Advertising Age to Reduce Its Print Frequency

Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print edition #announced monday #advertising age


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Tech Takeaway: Apple ebooks ruling, T-Mobile introduces 'Jump'

It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #full day


Using Libraries In the Age of eBooks

Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource. Continue reading at PC World

[ PC World | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important resource #recent article #digital age


Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #web version #android market


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses #long time #publishing world #digital world


The ebook is dead. Long live the ebook

Reports that physical books are gaining ground at the expense of digital are just plain wrongHas the ebook had its day? If you’ve skimmed a newspaper over the past month you could be forgiven for thinking just that. “The physical book market is making a comeback after years of decline,”... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james daunt #teenage son #christmas trading #past month


German publishers join collecting society to collect money from Google

Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World

[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #republishing parts #aggregators generate #news articles #search engines


Snowman author Raymond Briggs dies aged 88

Beloved creator of Fungus the Bogeyman and Father Christmas brought a distinctive strain of melancholy to the genre• The Snowman, the Bogeyman and Father Christmas: the world of Raymond Briggs – in pictures• Raymond Briggs obituary• Share your tributes and memories of Snowman author Raymond... Continue reading at The Guardian

[ The Guardian | 2022-08-10 07:20:39 UTC ]
More news stories like this | News stories tagged with: #publisher penguin #career spanning #picture books #raymond briggs #father christmas


Canada’s Literary Press Group: Accessible Ebooks

Close to 600 titles will be part of the new, accessible 'Ebooks for Everyone' initiative from the Literary Press Group of Canada. The post Canada’s Literary Press Group: Accessible Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-09 14:58:40 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
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David McCullough, Pulitzer-winning historian, dies aged 89

The author of biographies and other works and narrator of documentaries, McCullough was ‘the voice of American history’David McCullough, the Pulitzer prize-winning author whose lovingly crafted narratives on subjects ranging from New York’s Brooklyn Bridge to American presidents John Adams and... Continue reading at The Guardian

[ The Guardian | 2022-08-08 19:41:16 UTC ]
More news stories like this | News stories tagged with: #prize-winning author #simon schuster #subjects ranging #american history #david mccullough


Bora Chung Soars with a Provocative Collection of Stories

Bora Chung soars into the unchartered territory of the imagination with her stunning, provocative collection of stories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Are Ebooks on the Decline Again?

As sales continue to take a nosedive in the beginning of 2022, it raises a question on the state of ebooks: are they on the decline again? Continue reading at Book Riot

[ Book Riot | 2022-07-28 10:31:00 UTC ]
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10 Indispensable Black, Queer, and Feminist Coming-of-Age Stories

Mecca Jamilah Sullivan, author of the new novel 'Big Girl,' recommends 10 essential stories of young people coming into deeper understandings of race, gender, class, sexuality, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-23 04:00:00 UTC ]
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