Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'


Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #fraught relationship #premium inventory #media companies #including hearst


Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers


Bloomsbury snaps up 'essential' Anne Frank collection

Bloomsbury Continuum will publish Anne Frank: The Collected Works next May, in the year that she would have celebrated her 90th birthday. Continue reading at The Bookseller

[ The Bookseller | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury snaps #collected works


Advertising Age to Reduce Its Print Frequency

Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising age #announced monday


San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Tech Takeaway: Apple ebooks ruling, T-Mobile introduces 'Jump'

It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full day #apple conspired


Using Libraries In the Age of eBooks

Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource. Continue reading at PC World

[ PC World | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #recent article #important resource


Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android market #web version #james patterson


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses


The ebook is dead. Long live the ebook

Reports that physical books are gaining ground at the expense of digital are just plain wrongHas the ebook had its day? If you’ve skimmed a newspaper over the past month you could be forgiven for thinking just that. “The physical book market is making a comeback after years of decline,”... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past month #christmas trading #teenage son #james daunt


German publishers join collecting society to collect money from Google

Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World

[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #news articles #aggregators generate #republishing parts


7 Short Story Collections Set in Nigeria

I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #electric literature #short stories


Schiff Introduces Bill to Require Transparency in AI Training

The measure would require AI companies to disclose all copyrighted works used in training an AI system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #copyrighted works


Poetic Memoirs, Collections, and Nonfiction Books for Your Book Club

For Poetry Month, get into these memoirs, poetry collections, and nonfiction books written by poets. Continue reading at Book Riot

[ Book Riot | 2024-04-10 17:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry collections #nonfiction books #book club #books written


Lynne Reid Banks, author of The Indian in the Cupboard, dies aged 94

Writer was also one of first female news reporters on British TV, interviewing stars such as Charlie ChaplinThe author Lynne Reid Banks, known for her novel The L-Shaped Room and her children’s book series The Indian in the Cupboard, has died at the age of 94.She died of cancer “peacefully with... Continue reading at The Guardian

[ The Guardian | 2024-04-05 14:04:44 UTC ]
More news stories like this | News stories tagged with: #book series #thursday afternoon #children’s book