#programmatic buying

Publishing news tagged with #programmatic buying


Publishers share roadblocks to server-to-server connections

Programmatic buying is quickly evolving, but each new integration has its own set of drawbacks. At Digiday’s Hot Topic Header Bidding event in New York City yesterday, we asked publishers what they see as the biggest barrier to adopting server-to-server connections. Publishers said they were... Continue reading at 'Digiday'

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technical issue #programmatic buying #asked publishers


Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #programmatic buying #financial services


How Kellogg’s partners with publishers on programmatic

While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at 'Digiday'

[ Digiday | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corporation #biggest problem #senior manager #taking advantage #programmatic appeared #programmatic buying


FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #ad fraud #programmatic buying #ad inventory #providing access #hearst uk


Survey on Programmatic Says Publishers Are Behind

  A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #publishers revealed #recent survey


TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interpublic group #digital publishers #programmatic buying #real-time bidding


Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #automated fashion #ad business #blog post #programmatic buying


Grant Whitmore

The biggest game-changing technology in the digital publishing world is the one-two punch of programmatic buying and native advertising that has taken hold over the last year. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #programmatic buying #grant whitmore


Federated Media Shutters Its Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads. On Thursday afternoon (Nov. 8) the company began informing employees that it would... Continue reading at 'AdWeek'

[ AdWeek | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #programmatic buying #larger scale