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Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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#magazine publishers
#print ads
#temporarily paused
"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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#print ads
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customersThe Sun has struck a deal with mobile operator O2 to offer its 4G customers content including Premier League football goal clips, a groundbreaking move that could... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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#marketing campaigns
#including tv
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#nationwide network
When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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#print ads