Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
News tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#premium content
#past couple
As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#tech giants
#streamlined approach
#selling advertising
#include people
#similar approach
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#time-based metrics
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#programmatic ads
#publishers make
Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian
[ The Guardian | 2022-04-12 19:02:26 UTC ]
More news stories like this | News stories tagged with:
#entertainment magazine
#stop publishing
#long line
#media outlets
#physical presence
Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York
[ Crains New York | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$142 million
#made good
The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with:
#bright spot
#digital media
You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget
[ Engadget | 2023-03-17 09:28:33 UTC ]
More news stories like this | News stories tagged with:
#difficult decision
#making money
#previous years
#kindle
Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailer
#indie bookstores
#lydia davis
#e-book
National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | News stories tagged with:
#news publisher
Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with:
#samba tv
#prime time
#measurement solutions
#nielsen
Agatha Christie, the Queen of Mystery, is the best-selling novelist of all time. What makes her work so timeless? Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:40:00 UTC ]
More news stories like this | News stories tagged with:
#agatha christie
#best-selling novelist
#best-selling author
Want to read what everyone else is reading? MarketWatch reports that in honor of World Book Day, Amazon has released a list of their 50 overall bestselling books in the U.S. (at least in the 27 years since their launch in 1994). Of course, not everyone buys their books on Amazon (may we suggest... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-23 16:45:58 UTC ]
More news stories like this | News stories tagged with:
#bestselling books
#world book
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers
What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot
[ Book Riot | 2020-10-09 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#times bestseller
An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2020-06-14 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#critical linking
#bookstore
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership