[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly aren’t paying attention to what’s happening in this industry. As terrific as Mad was for generations, it failed in the same way many other magazines have over the past 15 to 20 years. It rested on its laurels, and continued to build its business around a print magazine with a frequency that was cut (too late) from monthly to bimonthly… for an audience that is now preoccupied by mobile devices. I apologize if this sounds cold. I truly loved Mad when I was younger, and still believe it created some of the best American satire over the past several decades. And right up to the end, its covers made me chuckle and I continued to admire its irreverence and cutting social commentary. Still, its time has come, and mourning another magazine’s death would become very tiring in my role. So instead I have to ask: how did we get here? And I don’t mean Mad magazine specifically, as it is merely another victim of a serious illness that will continue to infect print publications, which I believe is intensified by frequencies. Weeklies were the canary in the coal mine more than a decade ago, as we saw the number of them slowly diminish, or... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
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[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
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Responding to a "clear need for more analysis," NPT Publishing bucks industry trends by betting on print. The post Exempt Announces Print Frequency Increase appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-21 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Takeaway: It’s a reality that digital publishing continues to rule the day, as it should, and, while the printed companion platform will be there, it will be published less than daily, perhaps only on weekends. Another US newspaper, this t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-10 00:00:00 UTC ]
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The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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In this age of email and WhatsApp (or WeChat in China), getting books manufactured overseas is more about ensuring wifi connectivity than battling time zone difference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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It has come to this: fast turnaround, great pricing, and best quality—the propositions defining the modern print manufacturing industry—are no longer enough to attract publishers. In fact, suppliers offering just those basics are considered average, run-of-the-mill players. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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No one can accuse the print manufacturing industry of standing still. Every now and then, a major revolution or innovation would shake it up and get everybody guessing and thinking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget
[ Engadget | 2012-05-12 00:00:00 UTC ]
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New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The... Continue reading at AdWeek
[ AdWeek | 2024-10-31 11:55:00 UTC ]
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Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian
[ The Guardian | 2024-10-31 01:54:30 UTC ]
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Sales of print books were up 0.1% for the first nine months of 2024 at outlets that report to Circana BookScan, with titles by Colleen Hoover, Sarah J. Maas, and Rebecca Yarros dominating the top 10 list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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Starting October 1, Open Road Integrated Media will republish six of Jones's out-of-print titles, originally released between 2008 and 2014. A network of booksellers and book influencers have declared the date "Stephen Graham Jones Day." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Unit sales of English-language trade print books sold in Canada fell 2% in the first half of 2024 from the comparable period in 2023 at stores that report data to BookNet Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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