Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.Target is the first brand to buy ads from Time Inc. in this manner. The retailer's media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
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Time Inc. decided that if its famous magazine titles such as Time, People and Sports Illustrated were going to survive the wrenching shift from print publishing to digital viewership, the company couldn’t do it alone. And so Time agreed to be acquired by another magazine publisher, Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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The company’s decline is readily apparent – but if the billionaire brothers’ other interests are a guide, their investment will be about more than moneyThat Charles and David Koch are putting $650m into Meredith Corp’s purchase of Time would ordinarily be cause for great soul-searching in media.... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Meredith Corp. has agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles.The $18.50-a-share offer is an all-cash one, Meredith said in a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times
[ The New York Times | 2017-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Hunter Greene is joining an elite group of athletes that includes LeBron James, Bryce Harper and Kevin Garnett. All were featured on the cover of Sports Illustrated as high school athletes. The Sherman Oaks Notre Dame High School baseball player will be only the 13th high school athlete ever... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-25 00:00:00 UTC ]
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There's a fun bit of terminology in today's announcement by Cosmopolitan magazine. Meredith Bryan, who started late last month at the Hearst publication as senior deputy editor, news, counts among her duties the creation of 'big "zeitgeist-y" packages.' Love it. Bryan, who spent seven years with... Continue reading at AdWeek
[ AdWeek | 2017-04-18 00:00:00 UTC ]
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Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age
[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at Advertising Age
[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at AdWeek
[ AdWeek | 2016-09-16 00:00:00 UTC ]
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A homecoming at Sports Illustrated, changes at Reader's Digest, and more... The post Meredith Shuffles Publishers | People on the Move – 8.31.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-01 00:00:00 UTC ]
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Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Time Inc. is the latest old-media giant to add new-media has-been MySpace to its portfolio. The New York publishing company of Sports Illustrated, People, InStyle and Entertainment Weekly has acquired Viant Technology Inc., an Irvine, California, ad-tech company that owns MySpace. Time (NYSE:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-12 00:00:00 UTC ]
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Hungry for wands, stuffy spell books and elaborate magical alleys with complicated villain back stories? Never fear, the Harry Potter universe has returned with the new prequel film "Fantastic Beasts." Entertainment Weekly has debuted a collection of stills for the "Harry Potter" prequel,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-05 00:00:00 UTC ]
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