BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own mobile app, where it has a more direct relationship with them."Facebook is taking the news out of your News Feed, but we've got you covered," BuzzFeed's Facebook ad says, urging people to download its app. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-13 00:00:00 UTC ]

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Straight to your inbox: meet the journalists shaking up local UK news

Local newspapers in the UK are disappearing fast, creating news deserts and leaving councils unscrutinised. Now, though, a new generation is reinventing community journalism. Tina Brown, for one, is a fanI’m not sure what I was expecting of Mill Media’s HQ: en route to Manchester, where the... Continue reading at The Guardian

[ The Guardian | 2024-07-28 07:00:48 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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G/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown

The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an internal memo shared by chief executive Jim Spanfeller. The cuts come just two days after the company... Continue reading at AdWeek

[ AdWeek | 2023-11-09 16:29:51 UTC ]
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So you’ve decided to implement a 4-day workweek. Now what?

When this media company tried out a shorter workweek, it saw a boost in morale and productivity. The CEO explains the careful advanced planning this required. In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand.Read Full... Continue reading at Fast Company

[ Fast Company | 2023-08-06 05:00:00 UTC ]
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Vice files for bankruptcy protection amid cut-price sale to consortium

Digital publisher and owner of Vice News and Vice TV was once valued at $6bn but has agreed sale for $225mVice, the once high-flying media startup that reached a peak valuation of nearly $6bn (£5bn), has filed for bankruptcy protection in the US as the digital publisher engineers a cut-price... Continue reading at The Guardian

[ The Guardian | 2023-05-15 09:23:50 UTC ]
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Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
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Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Amazon's Kindle Paperwhite drops to $100, plus the rest of the week's best tech deals

Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget

[ Engadget | 2022-10-07 15:45:38 UTC ]
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Podium Audio Buys Bookstat

The digital publisher Podium Audio has acquired Bookstat, the data subscription service that tracks online book purchases in physical, e-book, and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
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BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-15 05:01:00 UTC ]
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This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek

[ AdWeek | 2021-11-24 06:00:00 UTC ]
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All the 'fun' gifts our grown-up staff would like to receive

We at Engadget spend a lot of time thinking about the best tech gifts for anyone and everyone in your life. But during that process, we often can’t help but think about the things we’d like to receive as gifts. We encourage everyone to treat themselves in some way while scrambling to find gifts... Continue reading at Engadget

[ Engadget | 2021-11-11 15:30:08 UTC ]
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FaZe Clan stock will trade on the Nasdaq after SPAC deal: Read CEO Lee Trink’s memo to staff

In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company

[ Fast Company | 2021-10-25 10:18:25 UTC ]
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IAC’s Dotdash to Acquire Meredith in $2.7 Billion Acquisition

Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek

[ AdWeek | 2021-10-06 22:53:29 UTC ]
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‘Harder than I expected’: Confessions of a media employee on their experience returning to the office

A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday

[ Digiday | 2021-08-16 04:01:00 UTC ]
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BuzzFeed Closes In on Deal to Go Public

The digital publisher is said to be on the verge of announcing a SPAC merger that would take the company public. Continue reading at The New York Times

[ The New York Times | 2021-06-24 15:16:53 UTC ]
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Exclusive: Reese Witherspoon’s wildly popular book club is now an app

Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company

[ Fast Company | 2021-02-03 10:00:34 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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