Meredith Launching Quarterly Magazine with Ayesha Curry

Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands this month. The new quarterly magazine is similarly aligned to Rachael Ray's recently rebooted magazine, Rachael Ray In Season, in terms of its business model and rollout strategy. Like In Season and Reveal, Curry’s still-unnamed title will boast a cover price of $9.99. Also like In Season, it will debut with an initial run of 400,000 copies across the country. Reveal, on the other hand, rolled out with 750,000 copies. The company says that Curry's magazine will be a lifestyle title that will cover food, wellness and family topics.  The first issue is slated to drop in May, and will follow what’s become a somewhat ubiquitous format for quarterly magazines, with heavy paper stock and an emphasis on coffee-table-style design. Meredith hasn’t exactly been leaning into print, however it’s not running away from it either. Over the past 18 months the company divested its legacy Time Inc. titles, including Time, Fortune and Sports Illustrated, merged Cooking Light and Eating Well and shuttered the 90-year-old Family Circle at the end of 2019. Nevertheless, it is also showing a renewed commitment to Ray, and is betting on the celebrity influence of the Scott Brothers and Curry. What’s... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
News tagged with: #initial run #sports illustrated #family circle #cooking light

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Meredith Launching Quarterly Magazine with Ayesha Curry

Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
More news stories like this | News stories tagged with: #initial run #sports illustrated #family circle #cooking light


Bloomberg Launches Green-Themed Quarterly Magazine

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[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
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With an Audience in Hand, Meredith Launches a Newsstand Magazine

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Hearst Magazines launches women's quarterly

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Astra Publishing House is launching an international literary magazine.

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Taco Bell Quarterly is the literary magazine you didn’t know you needed.

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Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

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[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

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[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

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[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Outdoor retailer REI launches a magazine, Uncommon Path

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Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do

Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive

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Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

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CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times

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