#ad fraud

Publishing news tagged with #ad fraud


Trends, predictions and pitfalls: What we can learn from digital payment transparency

In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at 'Digiday'

[ Digiday | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #ad fraud #big push #post trends


On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest issues #ad fraud #european publishers


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad inventory #ad-tech companies #$50 million


Ad Industry's Self-Regulation Is an Exclusive Club, Says Watchdog

A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #people wanting #consumer experience #ad blocking #ad fraud


From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at 'Digiday'

[ Digiday | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsor content #ad fraud #asked attendees #bottom lines


FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #ad fraud #programmatic buying #ad inventory #providing access #hearst uk


Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud


ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waste $6 #report stated #premium publishers #ad fraud