#ad business

Publishing news tagged with #ad business


Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #$3 billion #e-commerce site #growing rapidly #ad business #share data #media partners


MediaLink's Michael Kassan on being 'freaked out' when reading Ken Auletta's 'Frenemies'

New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading list #ad business


Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #key area #messaging service #monday night #nbc universal


The Rundown: Tough times for publishers

In this week’s Rundown: A challenging year lies ahead for online publishers, and just how big can Amazon's ad business really get? The post The Rundown: Tough times for publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #tough times #publishers appeared #online publishers


How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #$3 billion #mobile app


This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #ad business #advertising week #embracing mobile


As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at 'AdWeek'

[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major players #stay afloat #general manager #ad agency #daily mail #ad business


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest step #posting videos #shopping cart #ad business #content directly


Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically #ad business


LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program #content marketing #ad business


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press release #neal mohan #ad business #palm springs


Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #automated fashion #ad business #blog post #programmatic buying


AOL Eschews Banners, Leans Into Native

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cross-media campaigns #ad business #big investment #ve made #display ads