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Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads


Native ads: The Digg Way

For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.   Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #sponsored content #advertising content