Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The New York University Summer Publishing Institute marked its anniversary year with a number of special events this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
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Unbound has started a reading club offering benefits such as free ebooks, special events and free shipping. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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The Federation of Children’s Book Groups (FCBG) will this year celebrate its 50th anniversary by launching a series of special events and releasing a book about its history. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age
[ Advertising Age | 2017-12-28 00:00:00 UTC ]
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Ahead of special events for the Man Booker Prize for Fiction's half-century anniversary, the foundation releases a desk diary with covers of winning titles. The post The UK’s Man Booker Prize for Fiction Observes Its 50th Anniversary in 2018 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
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William Morrow has named Shelby Meizlik to the newly-created role of v-p of special events and creative strategies. Kelly Rudolph has also been promoted to senior group publicity director, overseeing all imprints under the Morrow umbrella. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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Penguin Random House has found ticketed, special events that offer more than a mere reading are resonating with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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With integrity and vision as its publishing cornerstones since 1984, Baen Books, the second largest publisher of science fiction and fantasy and #1 in space opera and military science fiction, is pleased to be celebrating its 30th anniversary with special events, author signings, and giveaways... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 08:20 Independent booksellers are lining up special events for Haruki Murakami's eagerly awaited 1Q84 (Harvill Secker) with Foyles planning a midnight opening. The book, Murakami's first since 2007's After Dark, will be published on... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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