What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
News tagged with: #newspaper advertising #fell slightly #percentage points

Other Publishing stories related to: 'What Kinds of Advertising Do Consumers Trust the Most?'


What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper advertising #fell slightly #percentage points


Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Big Publishers to Online Advertisers: Trust Us (and No One Else)

Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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A New Kind of Conference for a New Kind of Author

O’Reilly Media and Publishers Weekly will hold the first Author {R}evolution Day February 12 at the Marriott Marquis in New York City. Below is a discussion with co-chair Kristen McLean on what attendees can expect at the day-long event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Alexander McCall Smith, King of Kindness

As the freshly knighted author prepares to publish his 25th No. 1 Ladies’ Detective Agency novel, he finds his readers more eager for softness than ever before. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday

[ Digiday | 2024-06-26 13:42:23 UTC ]
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New Titles Deal with 'Trust Issues'

Forthcoming titles from religion presses are threaded with concern for restoring trust from bedrooms to boardrooms, pews to playgrounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Book Review: ‘One of Our Kind,’ by Nicola Yoon

In Nicola Yoon’s first novel for adults, “One of Our Kind,” a woman finds that a lush California suburb is not what it seems. Continue reading at The New York Times

[ The New York Times | 2024-06-11 09:01:04 UTC ]
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BookNet Canada’s Consumer Survey: Rising Book Prices

Despite rising costs for new and secondhand books, surveyed Canadian consumers say they continue buying books but are price-shopping. The post BookNet Canada’s Consumer Survey: Rising Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-22 19:37:08 UTC ]
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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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Vashti Harrison's Caldecott Win: Kind of a 'Big' Deal

Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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Most Parents Trust, Respect, and Feel Safe with Librarians: Book Censorship News, December 1, 2023

Despite rhetoric from the far right, most parents feel their kids are safe in libraries and that librarians are trustworthy. Continue reading at Book Riot

[ Book Riot | 2023-12-01 11:40:00 UTC ]
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