Page 1 of 1 pages
FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
More news stories like this | News stories tagged with:
#digital media
#case studies
#consumer experience
#data privacy
#pressing topics
#farm journal
#industry dive
A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#people wanting
#consumer experience
#ad blocking
#ad fraud
With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at 'Digiday'
[ Digiday | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer experience
#autoplay feature
#video views
#digital video
#autoplay video
Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine editors
#american society
#consumer experience
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publications
#people talk
#consumer experience
#traditional banners
#latest effort