IAB Sorts Out Native Ahead of FTC Workshop

Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'

[ AdWeek | 2013-12-02 00:00:00 UTC ]
News tagged with: #consumer experience #american society #magazine editors

Other Publishing stories related to: 'IAB Sorts Out Native Ahead of FTC Workshop'


IAB Sorts Out Native Ahead of FTC Workshop

Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek

[ AdWeek | 2013-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer experience #american society #magazine editors


How Publishers Pivoted to Meet FTC’S Native Guidelines

[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Publishers Are Largely Not Following the FTC's Native Ad Guidelines

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NAA: FTC Should Give Publications Room on Native Advertising

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How the FTC Can Solve Native Advertising's Identity Crisis

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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

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Amazon Seeks to Dismiss FTC Antitrust Lawsuit

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For the cold and short days ahead, check out these 24 hot new books published today.

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Amazon's Kindle Scribe is back on sale ahead of October Prime Day

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The FTC is challenging Microsoft’s $69 billion buyout of Activision again

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