Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
A compensation survey by the American Society of Journalists and Authors and Gotham Ghostwriters found that 50% of ghostwriter respondents charged $10,000 to $20,000 for their last nonfiction proposal, and 25% charging at least $100,000 for their last nonfiction manuscript. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
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The New-York Historical Society award goes to a study of fractures in American society a year after Pearl Harbor, which resonates amid the pandemic today. Continue reading at The New York Times
[ The New York Times | 2021-03-15 16:00:06 UTC ]
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An internal report on workforce demographics at Penguin Random House shows that 78% of PRH non-warehouse employees are white. In addressing the report, PRH U.S. CEO Madeline McIntosh said the company is determined to make its workforce "reflect the demographics of American society.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-09 04:00:00 UTC ]
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California lawmakers are reconsidering a controversial provision to a newly implemented state law which limits freelance journalists to 35 articles per-year in the same publication before they must be considered full- or part-time employees, Assemblywoman Lorena Gonzalez announced earlier this... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 17:45:45 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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Jay Fielden Esquire editor-in-chief Jay Fielden is out after three-and-a-half years at the helm. The latest in a long line of editors and execs to depart Hearst following the appointment of Troy Young to president of Hearst Magazines, Fielden announced on Instagram that he has decided to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-23 18:32:49 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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During his time at Bloomberg Businessweek, deputy editor Brad Wieners collected three American Society of Magazine Editors (ASME) awards and was also heavily involved in the events side of the publication. A magazine industry veteran whose career has also included stints with Wired, Outside... Continue reading at AdWeek
[ AdWeek | 2017-07-11 00:00:00 UTC ]
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On Friday, Donald J. Trump, liar, con man, bigot, serial assailant, former reality TV star, failed casino magnate, failed football team owner, failed airline owner, failed magazine publisher, failed steak salesman, and loser of the national popular vote, will be sworn in as the 45th president of... Continue reading at Slate
[ Slate | 2017-01-17 00:00:00 UTC ]
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A lesser-known nonprofit ad-industry watchdog says trade groups aren't working. The Online Trust Alliance, comprised of a wide array of members including Microsoft, Twitter, programmatic ad-tech company OpenX, digital publisher group Digital Content Next, security software firms and even the... Continue reading at Advertising Age
[ Advertising Age | 2016-11-16 00:00:00 UTC ]
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With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday
[ Digiday | 2015-07-30 00:00:00 UTC ]
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Go Set a Watchman has become a major hit in a year that needed one and raises questions about American society and its publishing and reading culture. The post On Harper Lee, Pre-orders, and Book Product appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-17 00:00:00 UTC ]
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Yahoo continues going after magazine editors and more... The post People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
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Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the... Continue reading at The Guardian
[ The Guardian | 2014-07-20 00:00:00 UTC ]
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In a nod to the growing number of digital-first outlets recognized, the American Society of Magazine Editors took over Twitter on Thursday morning, tweeting out the Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion... Continue reading at AdWeek
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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