Timed to coincide with the Federal Trade Commission's workshop this week on native advertising, the Interactive Advertising Bureau plans to release a prospectus on the industry's hottest ad format. The report is the digital community's first pass at defining best practices for a $3 billion format that has caught the attention of regulators because of its potential to blur the lines between advertising and editorial. Dubbed "Blurred Lines: Advertising or Content?" Wednesday's workshop has been billed by the FTC as a day of fact finding. Speakers include representatives from publishers including Hearst, The Huffington Post, Mashable and BuzzFeed, advertisers such as Procter & Gamble, and academicians, consumer groups and trade groups. While the FTC isn't planning to issue any new additions to guidelines that already exist for endorsements, sponsorships, paid search and online ad guidelines (dot-com disclosures), it is expected to push the industry toward adopting practices to make sure consumers aren't confused and know an ad when they see one. But first, the FTC needs to define native advertising, and determine whether consumers have been deceived by some native ads and what they think about them. The native ad trend has sprung up so fast and in so many incarnations that the industry has barely had time to set detailed guidelines to protect it from the unfair and deceptive advertising authority of the FTC. "The FTC has no expectation of putting out guidance, but... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-02 00:00:00 UTC ]
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The four-year wait is almost over. Netflix has set a June 15th premiere date for the sixth season of sci-fi anthology series Black Mirror. This latest season has been in the works for at least a year and creator Charlie Brooker has stated the new episodes would “keep things fresh” by tackling... Continue reading at Engadget
[ Engadget | 2023-05-31 16:30:54 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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SYNC, an annual summer audiobook program for teens, is back to provide 28 free audiobooks from April to August. Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:37:00 UTC ]
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Bestselling author Curtis Sittenfeld joins co-hosts V.V. Ganeshananthan and Whitney Terrell to discuss her new novel, Romantic Comedy, which begins behind the scenes at a television show similar to Saturday Night Live, where a female comedy writer is gobsmacked that her schlubby straight male... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-20 08:53:29 UTC ]
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Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC
[ CBC | 2023-02-28 16:22:46 UTC ]
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In 2016, I was no longer interested in teaching the traditional workshop and felt that my students no longer wanted it. A poet mentioned that in their workshop, they read the poem on the spot and then discuss it together. This was mind-blowing. No reading and re-reading in the week before? No... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:53:21 UTC ]
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The bookselling chain saw sales in 2022 top those in the pre-pandemic period, but CEO James Daunt says there is still much more work to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Even if you won't be watching the Super Bowl, you can still take advantage of the sales brands are running on home theater equipment ahead of the game. Sonos, which rarely offers discounts, just announced deals on some of their soundbars and smart speakers. TVs from Samsung are on sale too. This... Continue reading at Engadget
[ Engadget | 2023-02-03 17:15:02 UTC ]
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Gareth Rapley, the third director of the London Book Fair in the past four years, will be overseeing his first fair as director this April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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Following a down year for print book sales, NPD Group's publishing industry analyst, Kristen McLean, predicts that 2023 will be a year of transition for the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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Poet and memoirist Sasha taqʷšəblu LaPointe recommends 10 books by Indigenous writers that influenced her. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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The 273-year-old German scholarly publisher continues to search out new opportunities to expand its global reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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“Love Hypothesis” author Ali Hazelwood didn’t intend to keep her scientist identity separate from her author identity. She didn’t intend to become an author. Continue reading at The Washington Post
[ The Washington Post | 2022-08-20 12:00:22 UTC ]
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The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget
[ Engadget | 2022-08-18 20:30:29 UTC ]
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Attorneys for both parties filed a host of final briefs on July 22, including their individual pre-trial statements and briefs on a handful of lingering (but potentially significant) evidentiary question likely to be settled early this week. Oral arguments in the case are set to begin on August 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
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It's no secret that Amazon devices are some of the best things to buy on Prime Day. Amazon usually discounts most of its gadgets to record-low prices for the two-day shopping event, but Prime members can take advantage of great sales now. In addition to bringing devices like the Echo Dot and the... Continue reading at Engadget
[ Engadget | 2022-07-09 13:30:14 UTC ]
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A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
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The columnist and podcaster’s How to Live When You Could Be Dead is out in August heads the bestsellers listPre-orders of Deborah James’s second book have soared within days of it becoming available. The podcast host’s memoir-cum-self-help volume is topping the Amazon UK bestsellers list, ahead... Continue reading at The Guardian
[ The Guardian | 2022-05-19 11:47:24 UTC ]
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Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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