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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at 'AdWeek'
[ AdWeek | 2013-02-25 00:00:00 UTC ]
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