#traditional banners

Publishing news tagged with #traditional banners


How the FTC Can Solve Native Advertising's Identity Crisis

Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest effort #traditional banners #consumer experience #people talk #print publications


Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #long tail #land rover #latest model #traditional banners #american express #gaining traction #regular users