#american express

Publishing news tagged with #american express


Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with: #hearst #american express #reilly media #custom content #white papers #consumer products


This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this | News stories tagged with: #digital media #active international #senior director #creative director #american express #nbc universal #vice president


Oregon-Auburn nail-biter gets college football season off to a fast start

For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-04 17:06:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #hard lemonade #tv turnout #american express


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #american express #brand strategy #digital publisher


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile video #american express


Time Inc. shakeup: Pearlstine returns from Bloomberg

Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at 'Crains New York'

[ Crains New York | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped lead #general counsel #american express #move forward #traditions enormously


Behind Time Inc. Purchase of American Express Publishing Lies a Long History

After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #american express #long history


Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regular users #gaining traction #american express #traditional banners #latest model #land rover #long tail #sales team


Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #digital magazines #sell subscriptions