#long tail

Publishing news tagged with #long tail


The Long Tail of ‘Where the Crawdads Sing’

Delia Owens’s debut novel has sold more than four million copies — an astonishing trajectory for any new writer, much less for a 70-year-old wildlife scientist. Continue reading at 'The New York Times'

[ The New York Times | 2019-12-21 10:00:08 UTC ]
More news stories like this | News stories tagged with: #long tail #crawdads sing #delia owens #debut novel


Stop the Collapse of Good Content in Three Easy Steps

Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top end #time consuming #long tail


Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers, argues Marcello Vena. The post Revisiting the Long Tail Theory as Applied to Ebooks appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks appeared #long tail


Digital Printing Moves Beyond the Long Tail

There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tail


Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #long tail #land rover #latest model #traditional banners #american express #gaining traction #regular users


What Happened To the Long Tail?

In explaining the steep drop in Penguin Group USA’s profits for the first six months of 2012, CEO David Shanks said one important factor was the decline in backlist sales. Borders was an important customer for Penguin’s backlist, especially its classics line, so the collapse of the chain hurt... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist sales #long tail #steep drop


Get 'The Long Tail' E-Book for Free--in Comic-Book Form!

It may sound a little strange, but the SmarterComics version of this business bestseller is quite engaging. Here's your chance to read it online free of charge. Continue reading at 'PC World'

[ PC World | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tail