Teaser text IMAGE Editor’s note. — Porter Anderson By Dennis Abrams | @DennisAbrams2 Subhed XXXX The challenges facing children’s book publishing in the Middle East was the topic of a panel discussion held this week at the Sharjah Children’s Reading Festival. Among those addressing the topic was... Continue reading >> [ Source: Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
It’s no secret that writing can be a solitary business. “People talk about just how isolating it used to be,” says author Angie Fox (the Accidental Demon Slayer series). Continue reading >> [ Source: Publishers Weekly | 2014-06-06 00:00:00 UTC ]
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading >> [ Source: Advertising Age | 2013-11-27 00:00:00 UTC ]
There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading >> [ Source: Betanews | 2012-01-23 00:00:00 UTC ]