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In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at 'Digiday'
[ Digiday | 2019-02-13 00:00:00 UTC ]
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#brand safety
#ad fraud
#big push
#post trends
Virago is making a big push into the children’s market, by publishing 22 titles through its modern classics list this year. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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#big push
Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at 'BBC World'
[ BBC World | 2015-10-08 00:00:00 UTC ]
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#christmas sales
#big push
#super thursday
While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at 'Digiday'
[ Digiday | 2015-10-08 00:00:00 UTC ]
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#entire site
#ad tech
#mobile screens
#big push
Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
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#big push
#amazon makes
#latin america
#beat amazon
After Amazon CEO Jeff Bezos bought the Washington Post with his spare pocket change earlier this year, I took a look at the growth of the digital publishing industry here in the Seattle area. Booktrope, a digital publishing startup based here in Seattle, was one of the companies I chatted with... Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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#independent publishers
#big push
Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at 'PC World'
[ PC World | 2013-10-30 00:00:00 UTC ]
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#makes sense
#dating back
#kindle format
#big push
BookExpo America's Middle Grade Buzz Books panels previewed five titles editors are most excited about publishing this fall. Expect them to get a big push in bookstores. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-06-05 00:00:00 UTC ]
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#big push
#bookexpo america
#middle-grade readers