Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines (14%) and national newspapers (11%).But the appetite for different kinds of digital media is becoming very particular, according to Advertiser Perceptions, which twice a year takes the pulse of about 2,000 marketer and agency professionals. Respondents were most bullish on new outlays in social media, with 47% saying their spending there will rise, followed by video sites like YouTube and Hulu, with 40% predicting increases.Portals, which include Yahoo and AOL, ranked lowest within digital, with just 16% of respondents saying they expected new spending there. Portals made up the only digital category where more respondents predicted declines. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-24 00:00:00 UTC ]

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Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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High court casts doubt on media companies’ claim of not being responsible for defamatory comments on social media posts

News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian

[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-26 00:00:00 UTC ]
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Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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comScore Partners with Buddy Media to Offer Social Media Analytics

Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

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[ Digiday | 2024-11-07 05:01:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

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[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Social Media Reacts To Melania Trump's 'My Body, My Choice' Video

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[ HuffPost | 2024-10-03 17:00:08 UTC ]
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Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

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[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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The Devil Wears Prada sequel in the works about declining advertising revenues for print media

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[ The Guardian | 2024-07-09 11:46:42 UTC ]
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The Morning After: Supreme Court rejects rulings on social media moderation

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[ Engadget | 2024-07-02 11:15:27 UTC ]
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Survey Finds Spotify Audiobooks Popular, but Compensation Questions Remain

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[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
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Social media bosses are ‘the largest dictators’, says Nobel peace prize winner

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[ The Guardian | 2024-05-27 15:11:47 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

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[ Fast Company | 2024-05-14 22:45:00 UTC ]
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‘I have my iPhone, X and a brain in my head’: Ukrainian journalist and social media star Illia Ponomarenko

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[ The Guardian | 2024-05-11 10:00:23 UTC ]
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