Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning of a massive children's book push expected to last for several years. The chain said it expects to distribute 20 million books in that two-week promotion window.The books, self-published by McDonald's, will be based on company characters -- but not the Hamburglar or Ronald McDonald. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
News tagged with: #happy meals #largest children #book publisher #original children

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Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy meals #largest children #book publisher #original children


McDonald’s Happy Meal Kids Book Giveaways: Then and Now

McDonalds is giving away 20m copies of four original children's books about nutrition, while a similar giveaway in the 1970s focused on classics—reflecting a change in cultural priorities. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-01 00:00:00 UTC ]
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Burgers and books: Why McDonalds is serving books in its Happy Meals

From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]
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McDonald's Happy Meal: Books included during November (+video)

McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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ATK and Sourcebooks to Collaborate on Food-Related Books for Kids

America’s Test Kitchen, the Boston-based publisher and multimedia company best known for its eponymous public television show, is partnering with Sourcebooks to launch a line of children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada

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[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
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These Kids’ Books Are Written By Kids From Around The World

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[ Fast Company | 2017-12-04 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October compared to October 2015, while sales in the children’s/young adult segment rose 1.9%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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Kids' Books at Brooklyn Book Festival 2016: A Photo Essay

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[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
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In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration

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[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
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Turning Kids into Readers Requires More than Access to Books

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[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Religion Books for Kids (and Parents Too)

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[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Book Review: ‘A Pocketful of Happiness,’ by Richard E. Grant

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[ The New York Times | 2023-08-01 09:01:10 UTC ]
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[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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